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Tuesday, December 11, 2012

Assignment

Table of Contents 1.0 Introduction and Air Asias Background ----------------------------------------- 2 2.0 Marketing practices that has been adopted by the organization ---------------- 3 -5 - cover all the 7 Ps - leveling and Segmentation 3.0 - office strategies ------------------------------------------------------------- 6 4.0 - Integration of marketing mix ----------------------------------------------------- 6 - 8 - How the 7 Ps contribute to each other - How all 7 Ps integrate together with price, place, product, promotion, people, process, physical evidence 5.0 - Target segment identified ------------------------------------------------------------ 8 - Identify the segment- business or economy - wherefore you choose the segment- Justify why you choose the segment 6.
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0 - Marketing outline plan ----------------------------------------------------------- 9 How to make the organization profitable- how to improve the sales, recommend metrical unit on 7 Ps (marketing mix) base on your segmentation 7.0 - Conclusion ------------------------------------------------------------------------ 10 8.0 - Reference --------------------------------------------------------------------------- 10 1.0 Introduction: AirAsia, an airline company that has image the from rugs to riches storyline, is one of the leading airlines in Asia. It was established with the station of saving it form the heavy debt that it was incurring at the time, as well as, as an idea that was new at least to the country; the low cost flying concept. The airline has apply strategical marketing strategies and innovative methods in order to resist and establish itself as a leading airline in the industry. This report aims to analysis the marketing strategies that the airline adopted into... If you sine qua non to get a full essay, order it on our website: Ordercustompaper.com

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