Brand Management - Paris Hilton

Paris Hilton defacement Audit: Paris Hilton A Brand Inventory She is famous for her party life, the countless number of scandals she has been involved in, her increase collection of Chihuahuas including Tinkerbell and Bambi and her catchphrase thats hot. Paris Whitney Hilton (PH) the American socialite, celebrity, heiress, model, media personality, business woman, designer, singer and actress (Wikipedia. 2009). PH was born in brand-new York City on the 17th February in 1981. She is the oldest of four children of Richard and Kathy Hilton(Wikipedia. 2009). give thanks to her great-grandfather Conrad Hilton, founder of the Hilton hotel chain, PH is the shared heir to a family mountain estimated at $300 million (Bio.com, 2008) PH moved amidst several exclusive homes in her youth, including a suite in the Waldorf-Astoria Hotel in Manhattan, Beverly Hills, and the Hamptons (Wikipedia. 2009). After graduating from high school, PH pursued a modeling career. In 2000 she appeared in publications as GQ and Vanity beautiful and on runways for various New York designers. PH underwent extensive plastic surgery, hair coloring and tinted contact lenses in her attempt to domain fame (Bio.com, 2008).

Her life as a celebrity kick started in November 2003 where a four-minute, night-vision sex video (1 night in Paris) of PH appeared on the Internet. She was having sex with her then boyfriend, Rick Salomon. PH handled the location in her stride and released the movie on DVD, and it became one of the bestselling adult DVDs ever. So the movie far from destroyed Hilton, it made her. (Guardian, 2005). more would have said that the video couldnt have appeared at a worse time: it was less than three weeks before the foundation of The Simple Life, the Fox reality series starring Hilton and her best friend Nicole Richie. (cbc.ca, 2008). The first episode of The Simple Life had staggering 30 million viewers (CBC, 2009). But what some mint afterwards call the biggest publicity/marketing stunt... If you want to learn a full essay, order it on our website: Ordercustompaper.com

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