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Friday, December 14, 2012

Critical Analysis of Consumer Decision-Making Process Model

ABSTRACT As the market place is changing, the purpose of this report is to critically analyse 2 elect consumer decision process lays, the KBM model by Kotler, Bowen and Makens (2006) and the BEM model by Blackwell, Miniard and Engel (2006) if they are unnoticeable or/ and wide in hospitality patience today with applicable industry examples. Secondary research is used to conduct entropy to support the authors argument. Consumer behaviour in hospitality industry today is changing by the impact of globalization and post-modernism; consumers became more(prenominal) price-sensitive, and focus on psychological need more than physiological need. Therefore, two chosen model will be identified and critically analysed. However, for the result, both models are too vague and not all-encompassing in hospitality industry today. dining table OF CONTENT ABSTRACTII ACKNOWLEDGMENTIII TABLE OF CONTENTIV 1.0 INTRODUCTION1 1.1 target area AND OBJECTIVES8 2.0 METHODOLOGY9 3.0 FINDING AND ANALYSIS10 3.1 THE KBM CONSUMER DECISION case10 3.1.1 indigence Recognition11 3.1.2 Information Search13 3.1.3 Evaluation of Alternative14 3.1.4 get Decision15 3.1.5 Post purchase Behaviour16 3.2 THE BEM CONSUMER DECISION MODEL18 3.1.1 Need Recognition18 3.1.2 Search20 3.1.3 Pre-purchase Evaluation of Alternative21 3.1.
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4 procure21 3.1.5 Consumption22 3.1.6 Post-consumption Evaluation22 3.1.7 Divestment23 4.0 CONCLUSION25 5.0 REFERENCE26 APPENDIX I MASLOWS HIERARCHY OF NEEDS29 APPENDIX II 7 KEYS OF POST-MODERNISM30 1.0 INTRODUCTION The purpose of this report is to critically analyse 2 chosen consumer decision process (CDP) models if they are vague or/ and all-encompassing in hospitality industry today under globalisation and postmodernism with relevant industry examples. An overview of consumer behaviour (CB) in hospitality industry today will be offered in the rest of this section. On traditional view, CB is a process that involves different steps to... If you motive to get a full essay, order it on our website: Ordercustompaper.com

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