Forex Trading

PRINCIPLES OF MARKETING CHAPTER 8: PRODUCT, SERVICES AND BRANDING STRATEGIES Learning Objectives After examine this chapter, you should be able to: 1. Define output and the major classifications of products and services 2. render the decisions companies make regarding their individual products and services, product lines, and product mixes 3. Discuss stigmatization strategyâ€"the decisions companies make in building and managing their stations 4. Identify the quartet characteristics that affect the market of a service and the supererogatory marketing considerations that services require Chapter Outline 1. What Is a Product? 2. Product and assist Decisions 3. stigmatisation Strategy: Building Strong Brands 4. Services Marketing PRODUCTS, SERVICES, AND EXPERIENCES * Product is anything that give notice be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. * E.g. soap, toothpaste * Service is a form of product that consists of activities, benefits, or satisfactions offered for sale that be essentially intangible and do not result in ownership. * E.g., Doctors exam, legal advice * Experiences represent what buying the product or service will do for the client. * E.g.

, Disney, Lego, Toys R Us LEVELS OF PRODUCTS AND SERVICES * centre benefits represent what the buyer is really buying. * Actual product represents the design, brand name, and packaging that delivers the core benefit to the customer. * Augmented product represents additional services or benefits of the actual product. PRODUCT AND SERVICE CLASSIFICATIONS * Consumer products are products and services for personal consumption. * Convenience products are consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying effort. * Newspapers * Candy * refrain food... If you want to get a full essay, order it on our website: Ordercustompaper.com

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