Kentuky Friend Chicken Case

[1] What does it take to succeed in the fast pabulum telephone circuit? Response: Following are key success factors in the fast aliment blood line. 1.Ability to expand through franchising. Because of lofty capital requirement to set up new stash aways, a fast food moving in must(prenominal) have the aptitude to expand through franchising. Franchising helps businesses to establish territories faster and helps them to capture run economies especially in advertising and raw material purchasing, which reduces the tally cost of operation. 2.Location Location of the fast food restaurant is in like manner a key success factor for the business. Because fast food restaurants have high fixed cost and because per unit margin is very low, it is important that the restaurant take ups lot of customers in suppose to meet the revenue and profit targets. A fast food restaurant at a good location exit help the business to attract more customers and thereby willing help the business meet its financial targets. 3.Effective gunstock management In fast food restaurants because the margins are low, store must be managed effectively in order to reduce wastes, shrinkages and other(a) inefficiencies. Effective management of the fast food restaurant ensures a smooth operation and a profitable business.

An effective store manager can make a difference to the business in so many ways including improved human race relation, high employee morale and excellent customer assistant etc. 4. counselling theme or product line With increased competition, a business in fast food industry must focus on a specific product line in order to compete effectively in that segment and attract more number of customers. Market image of the firm in the minds of customers is also very important to establish a steadfast customer base. 5.Consistency and reliability Fast food restaurants must be consistent with the quantity and quality of food items sold at their restaurants. A consistent product and a reliable service ensure a strong... If you want to get a practiced essay, order it on our website: Ordercustompaper.com

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