Paragon Information Systems

Individual Case Analysis Memorandum saint culture Systems BU481 E Tabatha Dominguez Tuesday, November 29, 2011 PROBLEM AND RECOMMENDATION Paragon Information Systems is a wholly-owned subsidiary of Newtel Enterprises Limited, that operates in Atlantic Canadas information systems industry. They acquire their clients take for information systems hardware and provide them with excellent customer service as well. There was recently a crisis as the founders of Paragon left the company, with the entire sales force, to start a new company in direct competition. Paragon was rebuilt and has pay off a stronger company since the founders left (EX1). Information systems hardware is a largely undifferentiated harvest-festival so Paragon needs to deliver something unique and of value to customers. This ordure be through by adopting a focus differentiation strategy found on offering superior customer service (EX 8-9). Also, they forget provide services that complement their hardware. This exit allow Paragon to capitalize on their kindred with NewTel Information Systems (NIS) and become more than profitable. ANALYSIS Focusing on the customer result establish switching costs that will help to better hold dear Paragons position in the market (EX3,5).

This will enable them to differentiate their company from competitors with a more sustainable method than simply competing on price. The new strategy will allow Paragon to fully realize the potential of their relationship with NIS (EX6-7). NIS has experience with selling services for information systems that Paragon fundament use to help their focus on services succeed. operative with an established organization like NIS will give them an probability to identify where there are gaps in their strategy and how they can best deal with those deficiencies. The services that accompany the hardware tolerate much better margins than the hardware itself. Including services in the product market focus of Paragon will increase the advantageousness of the company and... If you want to get a full essay, outrank it on our website: Ordercustompaper.com

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