Consumer Marketing Research

Preface

Prices have a lot of influences in the daily life about consumer decisions as where to shop.
Suggests in recent research literatures says that consumers makes decisions establish on dickens price cues: Observed week-to-week basket prices and boilersuit store price images (van Heerde et al. 2008, Magi and Julander 2005).

Marketers and retailers in the Netherlands need to know the take of attraction to store price image, the price sensitivity and where consumers barter for there grocery products. For this needs of understanding obtain behavior, link up to these question points, the marketing research company formed the future(a) question for this research report:

How (if at all) do consumer characteristics and shopping attitudes relate to consumer sensitivity to stores overall price levels and price images?

The beginning(a) aim of this report entrust be explaining the research hail and design. After that we will prep ar the dataset for the analysis, by analyzing the errors and missing value in the dataset and explain how to deal with them. After this the representativeness of the sample will be assessed. Furthermore, we need to confirm that the randomization process of assigning respondents to experimental conditions has been successful.



When all the analysis of the sample are done, the authentic data analysis can start. With this analysis we want to study the relationship between price sensitivity and the respondents characteristics. Based on these results we can conclude our advices to the researcher in the final portion of this report.
1. Research approach & Research design
Conducting a survey-based study and the spend of internal secondary data can have values as well as disadvantages. In this chapter the two main advantages and two main disadvantages will be discussed.
1.1 Advantages
A first advantage of using a survey-based study is that it is relatively inexpensive, especially when surveys are self-administered. Self-administrating the surveys...If you want to get a full essay, order it on our website: Ordercustompaper.com



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