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Monday, February 18, 2013

Facebook Case Study

Case study: Facebook

What are the main characteristics of Facebook and what are its philia competencies?
First of all, Facebook is a communication platform which works a bit like an apparent system. It features real-time messaging with galore(postnominal) features functions as salubrious as third party applications.
Facebook is characterized with is revenue model which represent a share through three main incomes shown as follow:

One of the head core competencies of Facebook lay on its ability to understand well the connection between people.

How did Facebook differentiate itself from the competitors, and how could he produce being successful enough to outpass its rivals?
Many hearty networking function were created before Facebook but a few could really get through and eventually were re organised by Facebook. The first table service (SixDegrees) emerged and could draw a large amount of users; even so it failed to be a social reference as not enough expected users linked the service and it lacks functionalities.

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Another social website (Friendster) emerged as well, from the same service model as SixDegrees with more complete services to offer, however they failed to anticipate the demand and because of a lack of adequate computer hardware architecture the speed of accessing the website considerably decrease to become a major disadvantage. Afterward, a major actor arrived (MySpace) and imposed itself to the mart with a simpler customer connection model- every customer could be seen unlike the current model of Facebook. Many social networking website took place during 2003 and 2005, more focused on communities. When Facebook enter the market, it could differentiate itself from the competitors by drawing an effective model concentrating on mapping customers relationship out rather than building new connection. Its dexterity lies also firstly on its restriction model: it creates a trusted environment because profiles are visible only to members and secondly on its ability to handle large...If you want to get a full essay, order it on our website: Ordercustompaper.com



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