Write Research Paper Fast: the Ultimate Convenience!

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The Modern War On Drugs - 977 Words

The Modern War on Drugs In the past forty years, the United States has spent over $2.5 trillion dollars funding enforcement and prevention in the fight against drug use in America (Suddath). Despite the efforts made towards cracking down on drug smugglers, growers, and suppliers, statistics show that addiction rates have remained unchanged and the number of people using illegal drugs is increasing daily (Sledge). Regardless of attempts to stem the supply of drugs, the measure and quality of drugs goes up while the price goes down (Koebler). Now with the world’s highest incarceration rates and greatest illegal drug consumption (Sledge), the United States proves that the â€Å"war on drugs† is a war that is not being won. For most of our history, drug use has been legal for recreational, religious, and medicinal purposes. During the 19th century, opium, morphine, and cocaine could be purchased over-the-counter to treat medical conditions such as menstrual cramps, teething pain, coughs, depression, and even addiction (Hellerman). On December 17, 1914, the Harrison Narcotics Tax Act was introduced which heavily restricted the use of narcotics, and was based on racial fears and discrimination. The drafters of the bill stated that â€Å"negroes under the influence of drugs were murdering whites, degenerate Mexicans were smoking marijuana, and â€Å"chinamen† were seducing white women with drugs† (Huggins). Regardless of the restrictions placed on narcotics, the 20th century followed theShow MoreRelatedThe Controversy Over The Drug War958 Words   |  4 Pagesbeen increasing trends of incarceration, specifically in relation to the use and possession of illegal drugs. In 2010, there were 1.6 million people arrested for drug related offenses, which is approximately 1 person every 19 seconds. The majority of the arrests, however, are for possession of small amounts and are minor offenses (Criminal Justice Fact Sheet, NAACP). The controversy over the drug war is the element of concentration in cities, consistently in underprivileged neighborhoods, resultingRead MoreThe Fight Against Mexican Drug Cartels1743 Words   |  7 PagesThe Uphill Battle Against Mexican Drug Cartels â€Å"Drugs continue to kill †¦ 200,000 people a year, shattering families and bringing misery to thousands† states Yury Fedotov, the Executive Director of the UN Office on Drugs and Crime (UN 2012). A modern crisis, drug abuse takes the will and freedom of hundreds of thousands, plunging their lives into despair. But this is only one side of the coin; those who supply the hazardous euphoria of drugs build their own volatile empires on foundations of violenceRead MoreThe War On Drugs By Richard Nixon1684 Words   |  7 Pagesâ€Å"War on Drugs† is a term which was popularized by Richard Nixon after his declaration that drug abuse is the first problem to solve. So this term means an American campaign of prohibition of drugs, military aid and military intervention, and other actions to stop the illegal drug trades. Every country has its own methods on fighting drug abuse. Cultural practices and systems have an impact on this part of society’s life. The War o n Drugs has contributed the cross cultural differences to the modernRead MoreEssay on The War On Drugs1079 Words   |  5 PagesIn recent years the so-called â€Å"war on drugs† has taken over the streets and back alleys of suburban America. It has caused a problem that mirrors the prohibition days of the 1920’s and early 30’s. Politicians trying to play â€Å"tough guy,† are only contributing to more violence. Their laws have created an underground drug-trade, in which modern drug-dealers have taken the place of the bootleggers of old. The real question is whether or not this â€Å"war† is working. Most people would like to believe thatRead MoreThe United States And The Civil Rights Crisis898 Words   |  4 Pagestogether they make up only 30% of the country’s population, black and hispanic men are 3 times more likely to end up behind bars for the same crime committed by white males, allowing them to make up 60% of the prison population. Private prisons, the War on Drugs and a civil rights crisis and are the main factors to why people of color are overrepresented in our prison systems. Private prisons continuously buy prisons in states all across the US. Once they buy these prisons and a contract is signed, aRead MoreWhat Is The Criminal And Nothing Else Essay705 Words   |  3 Pagesviolence, such as the war on drugs, mass incarceration, and militarization of the police. The root of the problem that connects all these issues together, is the role of discrimination. We have to take a look at how discrimination has lead to the criminalization of minority groups. While United States has accomplished so much since 1776, issues such as discrimination feels as if we are taking one step forward, and two steps back. When looking at the history and the modern war on drugs, it demonstratesRead MorePast and Current Drug Trends934 Words   |  4 PagesPast and Current Drug Trends Many past and current trends of the use and abuse of drugs in the United States have been associated with health and social trends that at times may have been considered culturally acceptable. Many trends have occurred since early times. The nineteenth century introduced advancement in modern medicines making several medicinal drugs popular, but by the end of the century was being considered a complicated matter. The twentieth century showed great concern amongstRead MoreThe Mainstream Media s Coverage Of The Drug War1705 Words   |  7 Pages　　The mainstream media’s coverage of the drug war fits the propoganda model relatively well. There are a few instances where the media does stray from a strict view of the propoganda model, but they are well within the spirit of the model and fall within the model’s application in modern times. This paper will examine the mainstream media’s coverage of the drug war, particularly that of the 43 missing stud ents and the Gary Webb controversy, and compare it to the five filters the propoganda modelRead MoreDrug Addiction : History, Laws, And Treatment Essay1570 Words   |  7 Pages Drug Addiction, History, Laws, and Treatment Drug Addiction itself affects almost  ­Ã¢â‚¬ Twenty-three million Americans are currently addicted to alcohol and/or other drugs. Only one in 10 percent of them (2.6 million) receives the treatment they need. The result: a treatment gap of more than 20 million Americans†(Writer, B. J. 2010). Drug Addiction is it truly a disease or a choice? Many state authority figures say it s a choice not a disease much of science says it s a choice disease, both inRead MoreChildren At 25 Or 45 Essay1399 Words   |  6 PagesRaikhan Amanzholova Children at 25 or 45 - compare/contrast In the modern world most of people start thinking about building a family and having children at some point of their lives. However, for every person, even for every nation, the right time for having children differs. For instance, in Kazakhstan the perfect age for building a family is 23-25, but in most European countries many people plan having children at the age of 40 and over

Civil War Narrative - 1385 Words

The Civil War was all the Northern States’ fault. The â€Å"issue† of slavery should not have bothered them in the first place. If someone had a problem with slavery the solution was simple: don’t own slaves. Instead, they tried meddling with slavery which lead to the Southern States’ secession and eventually, the Civil War. In my opinion, I think it all began with these new territories acquired from the Mexican-American war. The Northern States refused to allow slavery to enter this new land. Southern States, of course, wanted slavery. This was some great land. What better way to use it than by growing more crops? Agriculture is great for everyone: it gets people fed and clothed, and it helps the Union’s growing economy. So, how would you†¦show more content†¦There was all this paper money floating around everywhere and it was basically worthless. There was 9000% inflation. I was barely selling cotton now. People just could not afford it. Not even Europe was buying cotton from us. In all honesty, I was not very good at keeping up with the war. Since I was not fighting in the war, I did not hear about many battles. Through the grapevine, I was able to hear about some of the major battles, especially the Confederate victories. It seemed like in the east, the Confederacy would always come out victorious: The First Manassas, The Seven Days’ Battles, The Second Manassas, the Battle of Fredericksburg; in the west, the Union beat us: Shiloh, New Orleans. I almost thought the Confederacy had this war in the bag: â€Å"We’re going to win this!,† I would hear a lot of people say. But, there was one battle everyone heard about: the Battle of Sharpsburg in September of 1862, or the Battle of Antietam, as the Northerners like to call it. Supposedly it was the bloodiest battle in the entire war. It was a Union victory. Though I was not there, this battle changed my life. This single battle led to Abraham Linco ln’s Emancipation Proclamation. This law banned slavery. I lost all of my slaves. At this point, I thought â€Å"We already lost.† The whole point of us fighting this war was to maintain our rights and independence from the Union. They had just removed our right to own property. Yet, the war was nowhere near over.Show MoreRelatedMississippis Civil War : A Narrative History990 Words   |  4 PagesMississippi’s Civil War: A Narrative History begins by providing the account of the Nullification Crisis that took place in 1832. The crisis began as a dispute between the state of South Carolina and the federal government over a series of national tariffs that many of the southerners viewed as excessive. (6) The leader of the nullification movement in Mississippi was John Anthony Quitman. Quitman died in 1859 and Mississippi finally left the Union in 1861. (8) As a result of the Nullification crisisRead MoreMississippi s Civil War : A Narrative History Essay986 Words   |  4 PagesMississippi’s Civil War: A Narrative History begins by providing the account of the Nullification Crisis that took place in 1832. The crisis began as a dispute between the state of South Carolina and the federal government over a series of national tariffs that many of the southerners viewed as excessive. (6) The leader of the nullification movement in Mississippi was John Anthony Quitman. Quitman died in 1859 and the Mississippi finally left the Union in 1861. (8) As a result of the NullificationRead MoreCharacter Analysis Of Old Man At The Bridge812 Words   |  4 PagesOld Man at the Bridge †¢ Narrative POV A first person narrator who tells the story through careful description, reportage of dialogue and insightful commentary about the old man. The narrator makes the reader see the old man. His engagement with him suddenly brings the old man into focus; he emerges out of the faceless, voiceless crowd. The Narrators consciousness of the approaching enemy contact is used to create the dramatic tension between the immobility of the old man and the coming destructionRead MoreAnalysis Of Crane And American Manhood 829 Words   |  4 PagesCrane, as evidenced by his interest in the military, did not object to war, but rather, Casey writes, â€Å"to the previous generations’ monopoly of it—and with that monopoly their stranglehold over the cultural conceptions of American manhood† (18). Civil War veterans believed that the younger generation of men was both soft and ignorant of the world’s brutality, and since they had not been exposed to war, the young men wer e considered to be less masculine. Casey explains the younger generation’s frustrationRead MoreThe Destruction Of The Soul2353 Words   |  10 Pagesof the Jews in the 1930s and 40s is an embodiment of man’s ability to perform acts of extreme evil, while also a scenario of war where survivors return to a lifelong recovery, arguably worse than death. The same destruction of the soul has been witnessed throughout human history between imperialistic wars and race wars, civil wars and social wars, world wars and personal wars. This is because conflicts, both current and historical, affect the mind and soul of every individual involved, regardless ofRead MorePaper Exam 2 History Ib9416 Words   |  38 Pagesunderstanding of historical processes but underdeveloped. The question is only partially addressed. 8–9: The demands of the question are generally understood. Historical knowledge is present but is not fully or accurately detailed. Knowledge is narrative or des criptive in nature. There may be limited argument that requires further substantiation. Critical commentary may be present. An attempt to place events in historical context and show an understanding of historical processes. An attempt at aRead MoreWhy Horses Were Used During The Civil War1388 Words   |  6 Pagesduring the Civil War. In Tucker’s diary there is a page where it appears he is taking inventory of the horses with him. I noticed that one of the tallies is crossed out, and this made me wonder what sort of ailments or battle wounds horses faced. Also, the sheer amount of horses that are accounted for must have been expensive to buy, and I wondered the cost of horses during this time period. Lastly, I couldn’t help but contemplate what role horses played in winning battles or the war altogether.Read MoreA Brief Note On The American Civil War1203 Words   |  5 Pagesan amusing apology to your husband, a well-known writer and Civil War afficionado, for your p revious lack of appreciation for his passion. Although you say you’re not sure â€Å"when or where† it happened, would you talk a bit about your change of heart and what led to your new and profound interest in the American Civil War and eventually to the writing of March? In the early 1990s we came to live in a small Virginia village where Civil War history is all around us. There are bullet scars on the bricksRead MoreWomen During The Civil War1049 Words   |  5 PagesFor Civil War women in the 1860s it was predictable wisdom that a â€Å"woman’s place is in the home,† but the Civil War challenged this view. There were many women who played an important role in the Civil War. It is normal to think the Civil War was a man’s fight. However during the war, many women challenged the role of the women and took on different roles. While the men marched off to war, the women had to work hard and try to provide for their families. Women became doctors, spies, nurses, couriersRead MoreThe Root Causes Of Sudan s Civil Wars : Peace Or Truce By Douglas H. Johnson988 Words   |  4 Pagesof Sudan’s Civil Wars: Peace or Truce by Douglas H. Johnson is a phenomenal investigative account of North and South Sudan. The book should be pra ised for providing an insightful introduction into Sudanese domestic and foreign affairs. Although particular sections in the book are tough to understand with no background knowledge, Johnson makes his argument available to a broad set of readers. Johnson offers a precise and detailed argument that explains how the country resulted in war by the past

The Career Of Becoming A Doctor Essay - 1873 Words

The career that I have chosen to pursue is an Internist (General Physician). In kindergarten, Mrs.Knowles asked, â€Å"What do you want to be when you grow up†? My answer was to become a doctor; little did I know that career goal would stick with me for the rest of my life. Growing up, seeing my mother and godmother on their way to becoming medical assistants began to enhance my interest in the medical field.Skimming through their textbooks amazed me on how the human body is so complex yet so captivating. Getting accepted to Hillcrest High School’s Pre-Med Program made me ecstatic. The rigorous science and advanced mathematics courses were beginning to prepare me for my future endeavours. My academic interest in becoming a doctor was evident, but soon, there was an emotional connection. August 31, 2015 is a day I will never forget. My mom had just gotten into a car accident; there were a million thoughts and emotions rushing through me. Arriving at the hospital, I was s cared but anxious to see her. When I walked into the room, tears immediately came to my eyes seeing her in a neck brace. Initially, I thought she was in stable condition because she only complained only about a slight back pain. What happened a few moments after she said those words will never be erased from my mind. My mother had a seizure right before my eyes. The doctors rushed in as I remained speechless; it felt as if everything around me was moving but I could not hear a thing. It was a tough nightShow MoreRelatedBecoming A Doctor : Career Path858 Words   |  4 Pages Becoming a Doctor What career do you aspire? A question that is inevitable to all of us. Many of us struggle to find out the career that we are going to pursue. For many a decision of choosing a career comes when they are already in college and for others they seem to know at a young age what career they are going to follow. There is a group of professionals that we cannot live without; in fact we rely on themRead MoreMedical Career Research Paper1369 Words   |  6 PagesThe medical field is a career path that brings about many options and opportunities of great value. The noble idea of being a doctor tends to cloud the diligent studying and precise training that is actually required for this career. I have wanted to become a doctor since a very young age, and now that the opportunity is here for the taking, I have fully researched what it takes to succeed in this profession and various specialties of the practice. The road to a medical degree is one filled withRead MoreBecoming A Doctor Is Not A n Easy Process For Majority Of The Population1351 Words   |  6 Pagesothers it’s natural. The career I find interesting and may pursue is a Pediatrics doctor. Pediatricians are doctors who specialize in children, ranging from new born babies to eighteen years old. Individuals interested in this field will need a sense of mentality and dedication to work hard. Becoming a doctor is not an easy process; it takes time, motivation, and interest for this type of career. Once an individual is half way through the schooling process of becoming a doctor, there’s honestly no pointRead MoreThe Career Of A Pediatrician1741 Words   |  7 Pagesbut the most interesting is the career of a Pediatrician. Pediatricians are the primary health care providers for infants and children . Other titles associated with this job includes, â€Å"Baby Doctor†, â€Å"Physician†, or â€Å"Pediatric†. Their main job is to treat children with illnesses, monitor their growth and health, and help prevent illnesses and diseases (General pediatrician).Additionally, pediatricians also have other job duties as well. This is an interesting career because there are other work opportunitiesRead MorePublic Health Statement of Purpose Essay678 Words   |  3 Pagesbelieved I would choose a career in the medical field. When I was five years old, I was asked: â€Å"What do you want to be when you grow up†? I always responded by saying: â€Å"I want to become a dentist†. I began to pursue my lifelong goal of becoming a dentist or doctor after enrolling at the University of Georgia majoring in biology. I interviewed and shadowed many doctors, all of whom specialized in different areas. I learned about the education process of becoming a doctor, daily tasks, their lifestyleRead MoreCareer Is An Occupation Undertaken For A Significant Period Of A Person s Life And With Opportunities For Progress1019 Words   |  5 PagesA career is an occupation unde rtaken for a significant period of a person s life and with opportunities for progress. I ´ve dreamed of being a doctor since I was a little girl in elementary school so when my teacher asked the class, ¨What career do you wanna pursue when you go to college? ¨, I automatically knew the answer. I love the feeling of success and relaxation when I make someone feel better. I remember pretending to be sick during school so that I could go to the nurse s office to get bandagesRead MoreStatement of Purpose to Become a Pediatrician Essay976 Words   |  4 Pagespeople. Although becoming a pediatrician is a very long road, it is very rewarding. High pay and lovable working environment are the best rewards. Being a pediatrician has so many advantages and benefits, but it also has disadvantages and overwhelming requirements. Overall, there are many things that need to be considered before making the decision of becoming a pediatrician such as educational and financial needs. However, I could never imagine myself be anything other than a loving doctor that caresRead MoreCan I Get A Consult? Essay1304 Words   |  6 Pages Can I Get a Consult, Doctor? Millions of people are treated by doctors daily. Whether it’s the setting of a sprained ankle or the cure for a life-threatening condition, doctors often have positive impacts on their patients. The choice to pursue a career in medicine is usually a difficult and stressful decision that comes with a great deal of fear of the unknown. The questions roll through a person’s mind about the education, benefits, and challenges of being a doctor when they make the life-changingRead MoreMy First Year At Dunbar Middle Magnet School1231 Words   |  5 Pagesin life that assisted in me choosing my career path brings up many mixed emotions. The moment I chose the career path I wanted to go on is my first year at Dunbar Middle Magnet School, sixth grade to be exact. It was the first week of school and all the students in my class had to stand up and introduce ourselves and tell what we wanted to be in life. At that time in life, the option of being a princess was over and I had to begin to brainstorm what career will best suit me in life. My sixth gradeRead MoreAn Introduction To Becoming A Veterinarian Essay1667 Words   |  7 PagesDavon Fitzek Decker English 12 Composition; 5th Research Paper October 5, 2016 We Like Big Mutts and We Cannot Lie: An Analysis of Becoming a Veterinarian Imagine a family bringing in their deathly sick dog, everybody in tears, everybody relying on you to save their dog. A veterinarian will probably go through this situation many times throughout their career. I have a strong passion to work with animals from all over the world. My grandpa was a veterinarian, and he always told me stories about

The Debate On Death Penalty - 1447 Words

The debate on death penalty In her book Last Words From Death Row: The Walls Unit, Norma Herrera writes about the tribulations she and her family went through while trying to free her brother, Leonel, from the death row. Despite showing glaring and overwhelming evidence claiming his innocence, Leonel was sentenced to death for a crime that he did not commit. His last words to the world were, â€Å"I am innocent, innocent, innocent. I am an innocent man, and something very wrong is taking place tonight.† (Herrera) Those who support the death row, however, would score Herrera for her attempt to bring light to this sensitive issue, and call her words an excessively emphatic exultation to bring attention away from the crime itself. They would argue that a person who took another s life should not be allowed to keep his own. The death penalty is an issue more complicated than any debate that the country has ever seen. Despite the long debates and the rehashed concepts that are pres ented to the media almost every day, there is but one truth that defines the issue: there is no way to look at the death penalty in black and white. Where on one hand, it ventures into immoral territory due to the obvious murder involved. On the other hand, though, the act is justified by calling it justice or retribution. Words like revenge, good, cruel and inhumane pop-up, but they do little to cast any importance on the debate: we cannot look at the death penalty with the expectations to reach a finalShow MoreRelatedDeath Penalty Debate2037 Words   |  9 PagesDeath Penalty Debate Paper BCOM/275 The death penalty is an issue that has continually created conflict in today’s society. Many people arguing whether or not the death penalty should exist. Who’s to say whether the death penalty is a form of justice and therefore a valid and appropriate punishment or whether it is a â€Å"cruel and unusual† form of punishment. â€Å"The Arizona Supreme Court threw out the death sentences for a Tucson man who bludgeoned his girlfriend and her two childrenRead MoreThe Debate On The Death Penalty1597 Words   |  7 PagesThe debate on the death penalty has been the ongoing question for generations. There are plenty of different sides to take on this issue. You have the side where some people think that putting prisoners to death is inhumane and that no matter what they did putting a human to death is wrong. While others may think that if the crime is extreme enough that the prisoner who committed this crime should pay for it with their own life. Throughout history there have been several instances where prisonersRead MoreThe Debate On The Death Penalty1892 Words   |  8 PagesDeath Penalty The debate on if the death penalty is ethical is something that is a long-standing debate depending on what side of the issue you are on. Both sides of this issue have their points yet there are always things about the issue that kept it in the forefront. The right to life is taken for granted without thinking twice, however, due to the laws of this country the freedom we take for granted can be taken away with the mistakes we made. Looking at both sides of the issue gives insightRead MoreDeath Penalty Debate Essay1235 Words   |  5 Pagescontroversial debate over the death penalty has been going on for a very long time and still has no conclusive solution. In the United States that is, most of the rest of the civilized world has done away with the death penalty a long time ago. Many people have different views on this issue. Although, there is a consensus that heinous murders need to be severely punished, there is no consensus on the choice of that punished. The debate over the proper punishment lies between the death penalty and lifeRead MoreIntroduction Of The Death Penalty Debate1523 Words   |  7 PagesIntroduction to the Death Penalty Debate It was said by an Iowa State Supreme Court justice in the 1840s, â€Å"Crime indicates a diseased mind in the same manner that sickness and pain do a diseased body. And as in the one case we provide hospitals for the treatment of severe and contagious diseases, so in the other, prisons and asylums should be provided for similar reasons† (Banner, 2002, p.118). Individuals who have committed crimes serve their sentences and punishments, or are â€Å"treated†, in prisonsRead More The Death Penalty Debate Essay1041 Words   |  5 PagesThe Death Penalty Debate The issue of the death penalty is widely disputed. So disputed that maybe I shouldn’t have picked this topic. But nevertheless, the death penalty is an issue that needs to be addressed. Should the death penalty be abolished from our criminal justice system? Well, that depends on whom you ask. If you ask me†¦ no. I personally don’t see anything wrong with the death penalty because there are a lot of criminals that are just too dangerous to society and death is the onlyRead MoreThe Death Penalty Debate Essay746 Words   |  3 PagesThe Death Penalty Debate To kill or not to kill. That is the question. Some people think it is wrong; however, a close look into the matter will show it is the right thing to do. The Bible states thou shall not kill but it also states an eye for eye. The death penalty is the worst and most deserved punishment for those who choose to take a life. There is no excuse for a life to be taken; therefore, the murderer should be punished to the full extent. Imagine a lovedRead MoreThe Debate Over Death Penalty1618 Words   |  7 PagesProfessor Reiner Writing 39C 7/20/16 Debates over Death Penalty in the United States The issue of death penalty today is a popular topic for numerous public and scholarly discussions. The death penalty has a long and distinguished history in the United States, as it has been around in some form—either official or otherwise—since the beginning of American society. America originally adopted the British justice system, with hundreds of crimes being punishable by death. Slowly but surely, states beganRead MoreThe Death Penalty Debate Essay978 Words   |  4 PagesThe death penalty seems to be a very debatable subject. There are arguments and support for both sides of the debate, but which side is right? That is a tough question to ask. After reading the article in the textbook, two other articles, and looking at statistics, I seem to feel that the death penalty may not be the right answer. The article in the textbook The Death Penalty in the United States and Worldwide was fairly informative. One of the points it brought up was the cost of life withoutRead MoreEssay on Death Penalty Debate1777 Words   |  8 Pagesis the death penalty still allowed throughout much of the U.S.? The process of prosecuting and convicting an individual is astronomical, and there is great debate as to whether the death penalty actually works as a deterrent. Retribution and biasness have contributed too many that have received this sentence, considering all this, life imprisonment is best for all, realistically, and most effective. The advantages of life imprisonment far more outweigh the death sentence. â€Æ' Death Penalty America

Sales and Milo free essay sample

Therefore, in a heartbeat, a customer can realize a product that the company is selling made from plant and is good for health. More so, that in turn develops an â€Å"interest† in the customer’s mind to learn about the product. A customer then gets into the â€Å"evaluation† stage to assess the product on some information he or she gathers. Afterward, a customer takes the â€Å"trial† step, and consequently decides to make post-purchase on favorable experience in the trial stage, that is the last stage called â€Å"adoption†. After setting the promotion objectives, Milo continues to decide how much money to spend. It is not an easy task to deal with because there are several elements needed to spend on in promotional activity such as advertising, sales promotion, and public relation. Yet once these activities are seized appropriately, Milo can approach target customers efficiently and effectively. To illustrate, according to CATPHCM news, the promotion budget for Nestle accounted for 38% in 2008, which raised the price of its products, and in turn dissatisfied customers. We will write a custom essay sample on Sales and Milo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the result, in the first nine months of 2009, Nestle had to cut down promotion budget to 27% to either reducing the price or pleasing customers. Completing making budget decision, Milo seeks to select, implement, and evaluate promotion tools, which include advertising, sales promotion, and public relation. a. Advertising: * Television: Milo Soya advertised through the movie â€Å"Gia dinh phep thuat† displayed on more than 20 channels nationally. Plus, including 6 months advertising on TV. * Newspaper: Milo Protomalt was first introduced on Thanhnien Online in 2007. * Magazine: Milo Cup was spread out via Phunu Online. * Internet: Advertising on Youtube. com. (Link: http://www. youtube. com/watch? v=evKaM-izDqM http://www. outube. com/watch? v=CsciC2RP5MM http://clip. vn/watch/Milo-Soya-Sua-Dau-Nanh,hyZm) * Outdoor: Billboards, Advertising boards at bus stop/ moving vehicles like bus. b. Sales promotion * Contest: Being a sponsor for some big sport events such as MILO Football Tournament for Underprivileged Children, Young National Football held in Thanh Hoa, Basketball Tournament for pupils opens in HCMC, etc. * Sampl es: Giving 1,600,000 glasses of Milo Soya to nearly 500. 000 children in 13 provinces. Point-of-purchase displays: Milo Soya campaign covered more than 22 big supermarkets. Premiums: Build goodwill through gifts, discounts, etc. c. Public Relations: While advertising and sales promotion illustrate how Milo can reach its target audiences, public relations depict how audiences market Milo’s products. For instance, Milo had applied the â€Å"new conference† tool; specifically it opened a meeting to introduce the benefits of Milo Protomalt on Oct 16th, 2007. After having been through promotion decision process, Milo embarks on personal selling process, which consists of six stages (Figure 2), stimulates salesperson-customer interaction. Figure 2 * Prospecting: * In this stage, Milo seeks â€Å"lead† customers via some promotional channels above, then selecting â€Å"prospect† customers who concern about product benefits, and finally filters those â€Å"qualified prospect† that can afford to buy Milo’s products in order to move on to the next stage. * Preapproach and Approach: * Once Milo has identified â€Å"qualified prospect† customers, preparation for sale begins with the preapproach and then acting to approach them. Preapproach entails getting to know what the prospect is looking for in a product or service. Apparently, in order to reach those customers, Milo understands the trend in dynamic, strong, and healthiness, so it produces a series of products, which support those elements including original Milo, Milo protomalt, and Milo Soya. Furthermore, realizing the need for convenience of the customers, Milo constantly innovates in product features such as packaging in glass, bottle, and box, or ready-to-drink design. * Presentation: * It is concerned as the core of the order –getting selling process, and its objective is to convert a prospect into a customer by creating a desire for the product or service. It is described by the application of formula selling format in sales promotion presented above. * Close: * This stage clarifies a purchase commitment from the prospect, plus it is the most difficult for Milo and even others in general, because Milo’s salesperson must determine when the prospect is ready to buy by means of body language, statements, or question. * Follow-up: * It explained how Milo can create post-purchasing in consumers’ mind. To attain it, Milo has continually innovated in making progress in product features and packaging, and services through sales promotion.

Evanescence †free essay sample

In a world of over-processed voices and vulgar lyrics, finding real music is almost  ­impossible, especially metal. Everywhere you turn, you see media drones smiling from the covers of CDs. Evanescence is a gothic metal act that has managed to stay true to itself and gained huge popularity. With its soulful blend of electric guitar, rhythmic piano, and mournful lyrics, its easy to see why its one of the best acts out there. Amy Lee, the lead singer and songwriter, adds strong yet smooth vocals for a flawless finish. Though Evanescence is a relatively new band, theyve gained a loyal following. â€Å"Fallen† is by far the best and won them two Grammys for â€Å"Best New Artist† and â€Å"Best Hard Rock Performance† (for the song â€Å"Bring Me to Life†). It features other hits like â€Å"Going Under† and â€Å"My Last Breath.† These days, many songs are plagued by crude and pointless lyrics. We will write a custom essay sample on Evanescence – or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The songs here reflect a multitude of emotions. Whether its unrequited love or grief, Lees voice portrays it. I first picked up this CD because of the cover: a somewhat creepy picture of Lees head in black and neon blue. Ever since, Ive been enthralled by songs like â€Å"Tourniquet,† a stirring tale of betrayal and lost love, and â€Å"My Immortal,† an emotional blend of soft piano and somber lyrics. Evanescences songs appeal to gothic music fans everywhere, but theyre not too hardcore for those unfamiliar with the genre. This album is truly a must-listen for anyone looking for something dark and emotive amidst a sea of substandard bubble-gum pop.