Cummberland metal product marketing case.

I.         Case Analysis Overview Cumberland admixture Industries (CMI) is one of the largest coat manufacturers in the world. The company evolved from selling metal as a complete increase to one that apply it as a lovesome material, increasing sales from $250,000 in 1963 to over $18,500,000 in 1979. Currently, CMI relies hard on SlipSeal, which is used as a high-temperature sealant in cable cars. Although CMI dominates the market for this carrefour, corporate sales figures decreased over the outride year. As a result, the focus at CMI realized the profuseness of diversifying its product-line so that the company does not rely as firmly on SlipSeal or the automobile industry.         With this in mind, CMI management was really interested in a impudent product that could be used as a cushion pad in hammock driving. The cushion pads, consisting of curl metal, were superior in implementation to the asbestos pads currently used throughout the industry. The curled metal pads lasted ache then asbestos pads and were easier to change. Furthermore, the growing fretting over the health risks associated asbestos gave CMIs pads an added advantage. administration regulations prohibiting the use of asbestos or do them costly to handle, could push hole drivers toward CMIs cushion pads.

The prospects prompted Robert Manicucci, the vice hot seat of Engineered Products Division at CMI, to advance: Curled metal cushion pads see to have more believably than any other product weve ever introduced. A successful market introduction could as much as rational image the sales of this company, as well as sort out for the parentage of some actual lines. It almost looks too near(a) to be true. II.         Problem Thomas Simpson, the manager of the mechanically skillful Products Group at CMI, was harebrained or so this new product as well. The pads offered CMI an opportunity to diversify its product line... If you pauperization to get a well(p) essay, order it on our website: Ordercustompaper.com

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