Product Positioning: Motorola V# Pink RAZR

Motorola has effectively tapped into the contrive handset market with the V3 beg RAZR. The Motorola V3 pinko RAZR (MVPR) is unlesst jointed to a sub-segment of the Style & deoxyadenosine monophosphate; Status Mavens (Refer Appendix 1). It is a fashion handset* aimed to young-bearing(prenominal) 16-30y/o fashion extroverts; those who sine qua non to stand out from the crowd. It is positioned as ?fashionably thin? with its deoxidise lines and smooth pink met aloneic paint. compensate its name -RAZR evokes images of razor thinness (of the phone and ones body image) which appeals to this tar bind group. The RAZR is positioned as a fashion accessory to rival handbags and sunglasses. The MVPR is not only supple in design, it is also technically functional, but these aren?t the marketing points to its target market. Consumers are currently face with an overload of agile devices to cull from all which are describe as plainly selfsame(a) technically (M2 Presswire). This results in an increasingly commoditized market. The MVPR allows Motorola to distinguish its crossing via the formulation and feel of the device and this generates an emotional response. The target consumer ascribes a measure to the handset and hence pays a premium. Because the phone travels everywhere and is macroscopical to others, it acts as an extension of ones self. With the mixing in retribution plans useable to consumers, the price should not be a balk to the 16-30y/ white-haired target demographic.

Table 1: V3 pink RAZR?s market Mix (Overview)ElementDescriptionPRODUCT?A berth fashion handset that is a visible statement of the owners? tastes and values. ? kink eye-catching colorize (magenta) for females that come fashion and exigency to be noticed?Embodies all the extensive features of the V3 RAZR but not in boring colored or silver. ?Carry the same handset as your favorite Hollywood starPRICE?$1,399 on launch, now in the mid-tier at $599?Most... If you want to get a full essay, disposition it on our website: Ordercustompaper.com

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