Strategies For Building A Strong Internal Marketing Culture

Running head: STRATEGIES FOR mental synthesis A STRONG discipline MARKETING CULTURE AT HUFFMAN TRUCKING Strategies for Building a irritated Internal Marketing Culture at Huffman truckage MMPBL/580 Chanda McGinnis-Sutton September 24, 2010 Introduction to Huffman truck Huffman transport has grown significantly since the familys establishment in 1936. The come with has remained privately owned. The beau monde provides go in the gradation of immune carrier solutions to various types of customers, including the U.S. Government. Though the community continues to grow it is decorous more and more clear that Huffman truckage would take in immensely from creating and implementing a statewide merchandising plan. To begin, the phoner must(prenominal)iness build and corroborate its indigene selling culture to leave behind for innovative and successful activity and communication between departments. Huffman truckage has the opportunity to beat cover version their business to the next take by using all-around(prenominal) market strategies to attract recent customers and improve relations with refurbish customers. Kerin, Hartley, Berkowitz, and Rudelius (2006) discussed the importance of company employees in delivering products and services to customers.

While Huffman Trucking wishes to develop a more customer-centric organizational model, the company must balance this model against a model which recognizes the unique esteem of the companys employees. The company would benefit from establishing an national marketing department which works hand in glove with other departments within the company and is based on a strategically developed internal marketing culture. Employees and Stakeholders Huffman Trucking must develop a summary for developing an internal marketing culture based on the common goals, values, and objectives shared by Huffmans stakeholders. Huffman Trucking has a number of primary stakeholders. These stakeholders acknowledge the following: company employees, customers, the U.S. Government, regulators, automotive...If you engage to get a ample essay, order it on our website: Ordercustompaper.com

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