Marketing STRATEGIES REJECTED Sea Goddess Cruises, Limited (SGC) is obviously non accomplishing what it needs to financi totallyy to obtain a fair circumstances of the market. There are a number of current strategies that forget be reconsidered and jilted. Segmentation The first of these strategies that will be rejected deals with segmentation. Sea Goddess Cruises has not adequately considered enough segments in the market, which has been a major contributor to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier reports, the segment that SGC is arduous to target (i.e. lawyers, doctors, CEOs, etc.
) is not large enough to make pursuant(predicate) profit. SGC must look at some other segments to a greater variety of passengers, which may then lead to change magnitude market share and revenue. We have found that the current segment is far too narrow and complex. SGC may want to accent and market more to the upper-middle discipline or middle class portion of the popula...If you want to get a full essay, range it on our website:
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