"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The aim of merchandise is to populate and go steady the client so well that the ingathering or helping fits him or her and sells itself.? Considering that food marketing is an exchange touch on between both parties which results in both customer and organizational contentment (Kolter & adenylic acid; Keller 2006). It seems logical that, if a melodic line is adequate to produce a product that is able to sell itself (i.e. does non require the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they are looking for, and the business gains its profits. However, Drucker further complicates the land site by saying this is achieved by dint of ?knowing and understand the customer well.? This suggests that knowing and understanding customers needfully is the only factor that matters. moderne day marketers embrace the theory of finding the right product for their customers (Kolter & Kel ler 2006). Thus by identifying and pleasing customer needs this will lead to satisfaction of current customers and the attraction of newfound customers (Wangenheim & Bayón 2007). For example, when Sony invented its Play Station, Gillette its Mach III razor, and Nintendo its Wii in all three companies knowing a product that customers desired so much they were flood with orders before the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of plurality that share the said(prenominal) needs, businesses are able to concentrate their efforts change to marketing victory (Kennedy 2000). In 2003 Starbucks ! and Pepsi found and exploited the initiative in the market for ready-to-drink coffee products. This proved a booming venture for the businesses and they are now market leader in the industry. However, it was not as simple as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you want to perplex a full essay, order it on our website: OrderCustomPaper.com

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