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Friday, January 25, 2013

Illegal Music Downloading At The University Of Maryland

This is a Draft : Completed Version Will be Delivered in by 3PM ESTCover LetterTo the University of doctor , the reported contained presentin should come as an effective investigation into the patterns of il sub judice seeloading of medical specialty on the campus . As this is a serious effective mer abidetile establishment for which the enter medicine pains has levied calculateable pressure over universities , it is lite that on that place is a necessity to adopt a outline which promotes ratified downloadingCurrently , the University s strategy puzzleatically mirrors that of much of the harmony assiduity itself . Such is to hypothesize that it remains convolutedly uncertain as to how vanquish to diminish the appeal of unloosen or under-the-counter downloading which has been so dominant in the campus culture of the last decadeContained herein is a strategy which is ironically novel in its approach , to that extent as it projects its pursual in the savant which is at the hollow of this issue . Such is to give voice that for far too persistent , persistence and universities encounter consulted single a nonher and sanctioned scholars in to desexualize what fulfills might be interpreted against verbalise student . thusly a perusal of the University of free state s Play am apply upment park weavesite , which is intended to serve as an educational forum on the yield of il ratified downloading and which is causa to enormous consideration nurture a coarse in this study , is demonstrative of the combative placement that has been so counter-constructiveTherefore , the search examination here is centered on the cartoon-collected input of university students , whom ar at direct issue and who atomic number 18 most directly force by the issue at move on . By considering the insights of University of Maryland students on the issues of illegal downloading , relent-service downloading and the declining conditions in the medicinal drug patience at large , the look into volition be intended to propose almost direct and unjust recommendations which should lend to a long-term resolution of this situation for the University . inherently , this handling and the search yielded volition demonstrate a message set of philosophical and economic issues requisite and illuminating to the magnetic diskussion that are theless fairly complex and , on that pointfore , non well addressed in a broader social , political and educational scheme wishingless of the recommendations approached hereCover PagebyNAMEMay 15 , 2008Table of ContentsExecutive Summary .p . 4Introduction .p . 5Methodology .p . 6Research Findings .p . 8Recommendations .p . 14Conclusion .p . 16Works Cited br. 17Table of FiguresTable 1 .p . 8Table 2 .p . 13Appendix 1 .p 18Executive SummaryThe issue of illegal unison downloading is one which has imp beed universities by dint of and throughout the U .S . In accompaniment , this is because the recorded medicinal drug industriousness has identified college students as among the worst offenders with regard to the use of illegal downloading medical specialty run . Often , the industry has allege , this is a pattern which is facilitated by the parkland access allowed by most modern universities to free , in-dorm , high-speed net . Indeed , a correlation amid much(prenominal)(prenominal)(prenominal) approachability and the upswing in illegal on-campus euphony downloading forget be addressed in this discussion . And in response , the recorded harmony industry has levied a great turn of pressure on universities to learn this patternThe investigation addressing the habits and impressions of University of Maryland students will be directly cin one caserned in hel spliffg the melody industry attain that determination . However , its approach will be unique , as expressed by the method actingology here interpreted , in its induction of student billets as opposed to traditional industry responses . Survey investigation will be based on a student population with insight on the reasons that the purpose consumer /perpetrator is drawn to illegal downloadingThe intent will be to draw some(prenominal)(a) recommendations regarding the realistic genuinelyignment of the electric ongoing approach interpreted by the University of Maryland though that which is suggested by its relationship with some quick overcompensate- serve points in a positive direction , there are a number of additional elements to the approach embracen by the University that fundamentally miss the mark . This is due , the research here presupposes , to a mis disposition or shortcoming in awareness as to that which is expected , desired and getable for students with the on-going applied science and information purchasable to them . The hope is that the perspectives here deliver the goodsd locoweed be employed to better realise styluss of woo rather than alienating student interest with regard to legal alternatives to free downloadingIntroductionAs with most major universities in the United States , the University of Maryland is d to start out available to its students a wide rove of applied science-based educational , recreational and communicational re fountains . High-speed and wireless mesh are innovations which the University consider important to the progress and refinement of existing educational and professional contexts . The University of Maryland is both(prenominal) and whence enthusiastically embraces the present evolution of such(prenominal) technologies in all of their advance(a) forms . That is wherefore the university is so acutely focused on astir(p) its overall legal and practical orientation toward the issue of medicine downloadingAgain , as with most universities , Maryland must answer unremarkable to the pressing issue that it is responsible in some regard - mostly for unsuccessful person to actualize proper pr change surfacetion or enforcement techniques - for the excess with which students use illegal methods of downloading to obtain digital music s free of charge . A tangled web of issues regarding intellectual property in the digital age , the issuance of illegal music downloading is deeply embedded in the current campus culture . Indeed , as numbers from our research will suggest , there is significant cause to believe that university students will richly shut up in illegal downloading with little c erstrn for the consequences or remorse for their actionsThe music industry has responded to this sense of impunity by attempting to continually ratchet up its ability to identify illegal downloaders and to penalize them both through warnings , fines or integritysuits . They waste also officiously enlisted the advocate of universities such as Maryland in identifying , contacting and penalizing those who are alleged to be offenders . This raises a problematic issue though where practicality and economic reality are both refer . This research enters into a discussion on the matter by recognizing that the failure of the music industry and of campuses to curb downloading is due in change parts to a lack of understanding as to wherefore illegal downloading occurs and , beneath these , a irradiate absence of interest in determining that which the would-be consumer (i .e . the university student ) desires from a music industry productThe research here will attempt to even off that shortcoming by identifying and attempting to remove the combative stead taken toward illegal downloading perpetrators . By examining the consequence patterns and reasons for illegal music downloading at the University of Maryland through a focus on the perspective of students themselves , it is will be clearly apparent that the University must bow from the aggressive and combative approach taken by the industry - which has proven a failure on all call to present date - and or else adopt a stance of cooperation with student in developing a lawful method for downloadingMethodologyThe methodology utilized by this investigation will be based on the larger population of those living on campus at the University of Maryland . Therefore , the research will consider a randomly selected test sample of 40 on campus students to be causaed to survey . The students will constitute the primary source for new data on the return at hand , with their perspective being that most crucial reflection of the keister consumer s impression . The selection of this group is vigorously justified as an intuitive retort to the combative stance taken by the music industry against this group , which may be said to swallow prior formed its kernel base in spite of appearance the buying mart . The alienation to which the population represented by the sample group has been subjected by the music industry is considered a prime justification for the clearer consideration of its perspective on the subject at handTherefore , the two-part survey here employed has been distri howevered in to determine first , through open ended questions and , thereafter through True /False questions , the perspectives and habits which characterize downloading on the university campus . Responses to the surveys will be considered in light of controlings from a prepareational literature review . By relating student perspectives and practices with originally long available research on the subject , the methodology taken will yield some clear causes for the current upswing in illegal music downloading . This should yield some clear recommendationsResults FindingsAt the heart of the investigation which was conducted by this research cultivate , there is the understanding the technology and culture oblige changed for college students and that with these changes have come certain changes in student expectations . In item , with regard to the acquisition of downloadable music , student consumers have found opportunity in the technology revolution . Before consummation with a discussion on this subject , we can abide by in the table below that there are some clear technology patterns relating to the upswing in illegal music downloading on campus that imply a direct correlation between this and the availability of newer technologies specifically accessible on campusTable 1Computer engineering science Brought to CampusBrought a information processing system Yes No2001 82 .4 (2 ,302 )17 .6 (4922006 98 .6 (1 ,734 )1 .4 (24Computer Type macintosh PC2001 7 .4 (170 )85 .7 (1 ,9722006 10 .0 (173 )90 .0 (1 ,559Computer Design laptop Desktop Tablet2001 25 .6 (554 )75 .4 (1 ,7012006 83 .7 (1 ,457 )15 .9 (2 ,77 )0 .3 (6Wireless Ready Yes No No ResponseNot Sure2001 29 .6 (681 )59 .3 (1 ,364 )11 .2 (2572006 80 .4 (1 ,401 )13 .0 (227 )6 .6 (115In 2001 , n 2 ,794 in 2006 , n 1 ,784 . Not all participants answered each questionIn 2001 , 1 .7 (47 students ) brought both a laptop and a desktop to campus(Crews et al , 1 ) Ret . 5 /2008 at HYPERLINK hypertext transfer protocol / unite .educause .edu / program library /EDUCAUSE Quarterly /StudentCampusTec hnologyTr /45537 ?time http /connect .educause .edu /Library /EDUCAUSE Quarterly /StudentCampusTech nologyTr /45537 ?time The above table demonstrates some sharp technological transitions just from 2001 to 2006 , where by the latter year , students were more and more able to access high speed wireless internet via laptop from virtually anywhere . The combination of access and portability have created new technology standards which relate directly to a transition in the record industry . The sham for the record industry has historicly allowed individual companies to ascend to remarkable heights of index number and market dominance . In the past , the bargaining force out of the major label record confederation has , in particular , been an irresistible force to both suppliers and customers . For the former , the business model by which record companies would broker ownership rights for production , promotional material distribution and a whole host of other legal claims has generally held suppliers such as musicians and subsidiary record groups fully beholden to the larger system . For customers , the noncompetitive tendencies of the previous one-third decades have proven problematic to pricing , with Compact Discs in particular generating high profit margins at the expense of they buyerUniversity of Maryland students would ack flatledge , when surveyed , that one motive for downloading from free go would be a certain degree of resentment toward the approach taken by the record industry . This is to say that many a(prenominal) students have taken on the philosophical perspective that downloading only authentically hurts large corporations that make a great deal of capital by cutting the artist and the consumer out of market decisions and live imperatives . As this has created an industry which is altogether less accessible to be after entrants at the performance or production level and which appears to take little interest in the desires for product or treatment as expressed by the customer , many downloaders have argued that the above-demonstrated upswing in technological ability has begotten the upswing in downloading tendenciesThis corresponds with basic research findings , which contend that a core reason for the industry s prior ability to conduct itself in a monopolistic way would be both the absence of any real competitive rivalry and the systematic obstruction of new entrants into the market To the former , the ability of record companies to meet specific niches and to operate according to a pricing structure reflected in concord by retail distributors would allow those large enough to engage the market without confronting one a nonher . In no diminished part , the institutional obstruction to new entrance would recreate a part in the security once felt up by major labels , who would use superior resource to labor out market places and consume the more successful autonomous labels . As to the threat of substitute products , a lack of historical reflection or visionary foresight prevented many at larger record companies to anticipate quickly enough the fateful transition to a new mediumStudents at the University have acknowledge this pattern and responding in such a manner as if to suggest that declining gross revenue and a splintered marketplace are the response of a natural economic system . The competition which had been undermined for so long by this industry arrangement has now explode into a virtual uprising of that which is characterized as piracy . here , we are led to consider another issue of core importanceNamely , though illegal music downloading is seen to be primarily an issue of copyright infringement , with legal fountain already in existence to discount the viability of resale of these items , the nature of various methods such as peer-2-peer communities has been vexing to these industries and their legal advisors . Often originating outside the common law bounds of the United States , operating from a variety of external locations and serving merely as forums for trade rather than active catalysts in the distribution of bootlegged materials providers of trading communities have been difficult to pin down or prosecute . Likewise , legal precedent has yet to establish a standard for dealing with the problem , leaving communities free to operate and downloaders free to bootlegAccording to the survey findings issued by students at the University of Maryland , this is one of the primary reasons provided for a law of continuation of downloading . To most students , it is not clear that the industry has actually accomplished a successful way of serving precedent against downloaders . This is to say that the presentation of downloading as piracy with severe legal consequences - which defines the actually aggressive and somewhat legally subjective language on the Play Fair anti-illegal downloading educational website - does not resonate with students who either do not see a clear legal standard yet established or do not perceive that there is a moral quandary with illegal downloadingAnother clear and pressing issue shown by the survey findings supports core patterns in the music industry at large . This is to say that our research here would show that the initiation of Napster to the collective thought of web-users and lawmakers akin began a new era for the exchange of media on the internet . Though the web had initially been viewed as a popular way for major record companies and compact disc retailers to expand their reach , it would ultimately prove a meaning to the obsolescence of a tangible rendering of a digital recording . Napster was a peer-2-peer based way to trade digital media such as music and movies already possessed by hidden users and contained on computer hard drives . Though a move injunction closed its operations , this proved an inflection point for both ecommerce and the music industry . The free exchange of media which in one case commanded imposing profit margins for record companies and retailers alike , had become an progressively widespread means through which consumers would obtain their music . Though record retailers initially resisted through vigorous legal action , such companies as Apple are lighting the way to a significant re-orientation of the music industry toward the sale of digital media in a virtual setting . The ITunes program , which in 2003 unveiled a library of 200 ,000 songs each available to download for the price of 1 , is the next generation of music formatting , with the momentous cultural and economic pull of the IPod MP3 music player suggesting that this method of retail is fast surpassing the physical context as a means to media acquisition (Gowan , 1 ) With the recent announcement that the Tower Records megastores will be completion due to the company s gradual decline in sales performance , there is good cause to believe that in fact , ecommerce is well on its way to fully revolutionizing the music buying preferences and habits of mainstream consumersThe problem for places like the University of Maryland is that the decline in the music industry s fortunes has been blamed on their failure to act in a preventative role . However , it is of applicability that the perspective issued by the students of Maryland takes on markedly diametrical proportions . Such is to say that the wealth of available websites and services for free downloading which current fall outside of the purview of mainstream label interests suggests that there are ever greater resources outside of legal downloading than within . To many students , who would note in the True /False element that a legal pay-service would be of interest if such were available , were also able to intimate in the Open-Ended question section that this was an answer separate from the fact that most would theless find greater technological intuition and content availability exploitation free services therefrom , perhaps even more compelling to decision-makers at the University of Maryland than the cost factor to devoted music collectors is the meliorate diversity and depth of that which is available in illegal services .
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By eliminating the mercenary gatekeeping entities such as record companies and retail organizations , who accommodate limited physical resources or space by pressing and promoting only the most commercial-gradely viable products , online -sharing communities provide a far more varied and layered sort of music from which to choose This is something which the industry and universities are scrambling to contend with to a very limited degree of successThis is particularly evident with the survey results yielded by the True /False segment of the Survey (Appendix A ) Here , the responses of students on the subject of downloading suggests that even with the success of iTunes , Rhapsody and such services as flutter , which is being adopted as a ally to the University of Maryland , there go alongs to be a far greater interest on the part of students to continue to download illegally . The Table listed here demonstrates the findings of this set of queriesTable 2Downloading s and Sharing at U of Maryland 2008Question True FalseI currently download music or video from the Internet65 35I burn CDs of the music I have downloaded from the Internet .60 40I transfer my downloaded music to an iPOD , MP3 player or some other portable speech sound player63 37I list to downloaded music on my computer82 18I purchase music from a pay site such as iTunes or Napster49 51If the university provided legal access to download music , I would download and pay for songs .77 23I would be willing to pay a weeny hire 20- 30 ) per semester for a legal downloading service through the campus78 22I think an educational context through the university on the subject of downloading would be useful and informative74 26I would be willing to pay a small tuition fee 20- 30 ) per semester to support such a service40 60n 40 The findings here suggest that online sharing is not simply a technological leap , but even more , is a grass-roots market reaction to the shortcomings of an industry where increasingly short-sighted business practices had rendered its leaders distinctly vulnerable to change . Thus , students are in many ways dedicated to the act practice of illegal downloading methods , which appear continually provide the opera hat offer for music consumers residing on campuses such as the University of MarylandRecommendationsGiven these findings , a resolution is not easily found for the University of Maryland . confederation with a progressive organization seems appropriate , though one wonders based on its extremely modest pro , whether Ruckus is an appropriate measure . Though it offers students the opportunity for free downloading , it down fall well short of that which is available on such popular non-pay sites as Limewire and MorpheusIn a manner , a company such as Apple , whose ITunes downloading program and IPOD listening twisting have come to represent a nexus between the popular and industry-oriented applications of the new technology demonstrates that organizational evolution is potential and that capitalization within the new context is a practical goal . However that Apple is a computer technology based organization that is now topping record retailers at their own game does not bode well for many traditional music retail companies , that have in all probability already waited to long to meet the altered expectations of listeners . The task that remains before ITunes and its likely slew of competitors in the coming years , though , will be to break down many of the commercial barriers which have prevented profit-intended companies from supporting more diverse and content-deep music catalogues . With the greater autonomy of the consumer in setting standards regarding content , progressive retailers can use the medium to better understand the tastes of audiences . If this can be paired with a balanced pricing structure broad-based commercial organizations and music consumers may reach a stasis in which both profits and expectations can be met according to the opportunities present in the fast-advancing technologyFor the University of Maryland , any successful program must therefore be couched in attempts to adopt or partner with the adoption of technological improvements and legal clarity that are to this day settle down better represented in the illegal downloading context . In the immediate future , those who have channeled P2P concepts into functional pay services will function to replace stores and websites that are database-founded . This serves the recommendation here that the University of Maryland must itself take an approach which attempts to divulge the clearest legal way to embrace peer-2-peer approachsThe task that remains before the university now is to join forces with the students , as competition with this group is unrealistic . With media and technology companies removing certain aspects of the record company from the equation of delivery , it will be most important for the university to focus on producing a product of high quality and finding those avenues which are likely to succeeding in connecting with the appropriate listeners . While a partner in this may not be immediately outgoing , it seems more fitting to concern itself with the interest of the student , and not the record industry , in either enforcing or choosing not to enforce its regulations . Thus , it is more sensible for the University to remove the invective language referring to free downloading as theft and piracy from its campus website and instead focus its efforts on reaching a legal common ground with students and the industryConclusionThe industries have been most damaged not by the existence or even the success of these bootlegging communities but by their own stodgy inability to remain current with technological and communicational advances which have meant sweeping changes for the media in which they deal . While the RIAA , the MPAA and other industry players have sought to become legal consequences to the perpetrators of these `piracy offenses , they have missed the opportunity to stay on the cusp of modernity and now find themselves incapable(p) of providing pay services which are functionally competitive with the conglomerate free services enjoyed today by bootleggers and personal enthusiasts alike . Today , the universities that are being forced to answer to the music industry continue to be vexed by this enclosure . It is only recently that it has begun to shift its approach from a exertion of legal obstruction to an inescapable embrace of progress . At this juncture though , with the economic consequences of their delay already having taken a toll traditional companies have a great deal of catching up to do both in terms of technology and in terms of truly understanding the expectations of their target markets . It is recommended that until such time as this occurs , the University should independently research the legal and technological opportunities before it for improving downloading opportunities . Student research , experimentation and input should , as with this research , be considered primaeval in devising the proper path of evolutionWorks CitedCrews , T brownish , H .F Bray , S Pringle , E .M (2007 . Student Campus Technology Trends : 2001 Versus 2006 . Educause Quarterly , 30 (4Gibson , O (2008 . Piracy growing as fewer fans buy downloads . The Guardian . Online at http / entanglement .guardian .co .uk /technology /2008 /may /15 /piracy .digitalmusicGowan , Michael (2003 . Apple s ITunes melody Store Is a Winner . PC World . Online at HYPERLINK http / vane .pcworld .com /article /id ,110991-page ,1 /article .html http /www .pcworld .com /article /id ,110991-page ,1 /article .htmlLederman , D (2008 . Mysterious Mulitplication of Copyright Complaints . inwardly Higher Ed . Online at http /insidehighered .com /news /2008 /05 /06 /riaaOffice of tuition Technology (OIT (2007 . Play Fair . University of Maryland . Online at HYPERLINK http /www .oit .umd .edu /PlayFair http /www .oit .umd .edu /PlayFairPorter , Michael E . and Jan W . Rivkin (July 10 , 2000 . Industry TransformationBoston , MA : Harvard Business School Publishing , theme no . 9-701-008 , 16 pagesRivkin , Jan W . and Gerritt Meier (September 22 , 2005 . BMG Entertainment .Boston , MA : Harvard Business School Publishing , Case no 9-701-003 , 24 pagesAppendix ASurvey administered to University of Maryland StudentsOpen Ended Questions1 .Do you download music from the internet2 .How long have you been downloading music from the internet3 .What motivating you to explore this option of acquiring music s4 .How often would you say you download music (i .e . once a day , once a week , once a month5 .If you download music , what are your sites /services of use6 .why do you prefer the sites /services which you use over others available7 .If you use free downloading services , what are your reasons for doing so8 .Do you use database services , peer-2-peer communities or some other type of transfer program9 .What are the advantages or disadvantages of the type of program (s /service (s ) you use10 .Do you understand the laws of copyright protection ? If so , how do you reconcile downloading music for free11 .Do you believe that downloading music for free should be characterized as piracy ? Why or why not12 .Are you concerned about the legal consequences of free downloading Why or why not13 .Why , in your opinion , is the music industry fight financially14 .Has the music industry been effective in responding to the changes in technology and music acquisition ? Why or why not15 .What recommendations would you make to the record industry in to help it meet your require and expectations concerning online music acquisition16 .What recommendations would you make to the University in to help it meet your unavoidably and expectations concerning online music acquisitionTrue /False Statements1 .I currently download music or video from the Internet2 .I burn CDs of the music I have downloaded from the Internet3 .I transfer my downloaded music to an iPOD , MP3 player or some other portable audio player4 .I listen to downloaded music on my computer5 .I purchase music from a pay site such as iTunes or Napster6 .I would be willing to pay a small fee 20- 30 ) per semester for a legal downloading service through the campus7 .I think an educational context through the university on the subject of downloading would be useful and informative8 .I would be willing to pay a small tuition fee 20- 30 ) per semester to support such a serviceIllegal Music Downloading ...If you want to get a full essay, order it on our website: Ordercustompaper.com

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