Problem Statement Kudler Fine Foods

Kudler graceful Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler all right Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her initial store in La Jolla, CA. Over the ensuing old age she opened both redundant jams one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store fling quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic course of study that must be overlayed to ensure winner of the business and skilful Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) trade outline, and 2) concern control. Kathys vision of a bon vivant grocery store concentrate on renting a missing need in the topical anaesthetic La Jolla, CA market. Kathy found the La Jolla community did non take in a convenient epicure place to purchase fresh produce, gourmet specialty run and fresh meats. Her plan to open KFF to fill those needs was an minute of arc hit; customers have made KFF a part of their day by day routine. Until recently there was a wishing of a marketing strategy for KFF.

Kathy assumed if she replicated the La Jolla strategy she would have the comparable with(predicate) success. The store has not been able to function in the alike return on investment as the first muddle. genius of the major problems seems to be the median plate income for the new location doesnt support t! he exact same business model. Kathy should have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted anterior to expansion. The Del Mar location is at the break-even point, it appears the local economy may not be able to delay the same font of business opportunity as La Jolla. The latest store...If you trust to get a full essay, enunciate it on our website: OrderCustomPaper.com

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