Strategic Plan of Shangri-La Hotel

T able of content 1. 0Introduction2 2. 0strategic Plan3 3. 0 come across mission statement, strategic goals and corporate strategies for a hotel4 3. 1Mission Statement4 3. 2Strategic Goals6 3. 3Corporate Strategies7 3. 3. 1 nirvana C be 1 paradise Hospitality from sympathize with People9 3. 3. 2enlightenment burster 2 captureing Customers9 3. 3. 3 nirvana C be 3 Rec scarcely over to grasp Loyalty9 3. 3. 4 paradise Care 4Take Ownership10 4. 0 jam chart for the heaven Hotel11 5. 0Conclusion14 6. 0Reference15 1. 0 Introduction Our company hold chosen Shangri La as our topic of discussion for our encompass writing.Shangri La is a cooperation that has a lot of hotels and fall behinds in the whole wide world. The name of Shangri La was actually from a novel published in 1933 named, confused Horizon written by James Hilton. In present days, the name Shangri La has sound famous in the worldwide. In 1971, Shangri La has its own marvelous hotel in Singapore. After that, Shangri La had grew into a huge cooperation which own 72 hotels and resorts in several(predicate) countries, such as, Asia Pacific, North America, the Middle East, Europe and yet Shangri La is jutning to develop more hotels in different countries.Besides that, Shangri La has two Asias ab protrude prestigious recreational clubs, that is, the Aberdeen Marina Club in Hong Kong, and the Xili Golf and farming Club in Shenzhen. Furthermore, Shangri Las always follow Asian Hospitality as their unique hospitality to treat their customer. In entrap to contest with other hotels and resorts, Shangri La had emphasized on hospitality towards their customer. The main thing that makes Shangri La macrocosm successful and being different from the other hotels and resorts is offering spunky take of Asian standards of hospitality and caring for people. at that placefore, Shangri La hotels and resorts bequeath tutorship for each and all customer. They leave make sure that either customer get o ut satisfied with their operate. Shangri La search for trendsetters and professionals to serve their customer and to achieve the goal, that is, to make sure every customer has corking experience once they stay in the hotels and resorts. Strategic thinkning is critical to business organization success. Different from classic business planning, the strategic renewing involves vision, mission and come inside-of-the-box thinking.Strategic planning describes where you want your comp any(prenominal) to go, not ineluctably how youre way out to get in that location. However, like all other travel plans, without knowing where you want to go, creating inside information on how to arrive are meaningless. Strategic planning defines the where that your family is heading. In order for a business to be successful, there needs to be a roadmap for success. A strategic plan helps to provide direction and charge for all employees. It points to specific results that are to be achieved and es tablishes a course of action for achieving them.A strategic plan also helps the various work units within an organization to set themselves with common goals. Building a strategic plan is not difficult. It will take around thought and some feedback from customers and others, but businesses should be routinely garnering feedback from reserve constituent groups on an on-going basis. The serve up of developing a strategic plan should be honor for all involved and usually helps develop stronger communications amongst members of the planning team. Once developed, the key to making the plan work is a commitment to eyesight it through and sound implementation.Many businesses bugger off developed strategic plans wholly to put them on a shelf to gather dust. Managers need a substantially-developed strategic plan in order to effectively establish expectations for their employees. Without a plan, expectations are developed in a void and there is little or no coalescency with common g oals. A good strategic plan looks out 2 to 5 course of instructions and describes clearly how the business will grow and prosper over that planning horizon. 2. 0 Strategic Plan 3. 0 Describe mission statement, strategic goals and corporate strategies for a hotel 4. Mission Statement In 2010, paradise Hotels and Resorts had more than seventy hotels and 40,000 employees, with a vision to double within 5 years, all while maintaining their unique culture of high quality caring and hospitality. In young years, the hotel chain has won almost every global award, including Asias best hotel stake for business and pass, best opulence hotel chain (Asia M maveny), best business hotel brand in Asia Pacific (Business Traveler) and top five best oversea hotel (Observer and Guardian) (Marquardt 2011). paradise has a powerful vision for its employees as well as its thickenings. Employee learning and development is an intrinsical role in heaven and is part of the companys mission, which sta tes that its aim includes enabling all employees to achieve their personal and professional growth. Eng Leong Tan, Director for HR notes, We go out to be the first choice employer among hospitality workers. We are attached to providing an milieu in which employees can learn and grow.It is not enough just to pay well and offer good benefits. Growth opportunities are equally important, in particular to younger employees (Marquardt 2011). Shangri-Las hotel mission statement we envision a community of trusty and educated citizens who are environmentally conscious, practice social accountability in their daily run shorts and inspire others to do the same. We commit to operating in an economically, socially and environmentally responsible manner whilst balancing the interest of diverse stakeholders (Lincoln 2007).We make to be a leader in corporate citizenship and sustainable development, caring for our employees and customers, seeking to better the quality of life for the comm unities in which we do business and help as good stewards of society and the environment (Shangri-La Asia Limited 2010). To jinx our guests every time by creating engaging experiences straight from our hearts. Again the same, they want to delight their quests, but as there is a low traffic of guests, it is self explanatory that they are not fulfilling the needs of their guests.According to their mission they want to differentiate them with others by providing the guests a feeling of home and interacting but for that they need customers, without that they cant do anything (Kumar confrere 2011). 4. 2 Strategic Goals Shangri-La Hotel is a facility of avails which provide places to stay for customers around the world. It is known as a hotel or a resort for consumers to relax oreven have avacation atthe hotel. Shangri-La Hotel is amuch known hotel in Singaporebecause it was founded there itself. Shangri-La Hotel has provided a hotel for business traveler.Therefore, it has made anothe r target of business in its anxiety. With these targets, the company has proven to be the worlds best finest hotel in management and services. This hotel has also been situated in Malaysia itself, which have also belong a finest hotel for business travelers and also travelers around the world and locally. Therefore, with these achievements, we have decided to make a research about the company itself and prove of its facility that satisfies us as a customer (Shangri-La International Hotel oversight Ltd. 2012).Great hotels are made by great employees, not by crystal chandeliers or expensive carpets. This powerfully held belief at Shangri-La Hotels and Resorts translates to a firm commitment to employee development. Such dedication will be increasingly important as the groups workforce grows from 37,000 to nearly 60,000 by 2013 (Shangri-La International Hotel Management Ltd. 2012). The process begins with careful selection provide are hired for attitude, trained for skills providi ng a fertile knowledgeableness for the Shangri-La philosophies to be embraced.Shangri-La then invests heavily in education perhaps more than any other hotel group with intensive, ongoing coaching for all rung at 68 hotels and resorts. The group then retains its high caliber staff by creating an environment whereby employees may achieve their personal and career goals. Shangri-La has unrivaled of the lowest staff turnover rate in the industry (Shangri-La International Hotel Management Ltd. 2012). 4. 3 Corporate Strategies Shangri-La Care the groups specify feature is its exceptional and warm hospitality, as defined by its philosophy Shangri-La hospitality from caring people.All staff undergoes the Shangri-La Care training programme within six months of joining the group. The programme is designed to develop a consistent Shangri-La style of service to deliver a superior guest experience and build brand loyalty. Respect, courtesy, sincerity, helpfulness and humility are all forc e set of the training. Under the umbrella theme Shangri-La Care the Shangri-La Way the programme is divided into four modules Shangri-La Care 1 Shangri-La hospitality from caring people, Shangri-La Care 2 Delighting customers, Shangri-La Care 3 Recover to gain loyalty and Shangri-La Care 4 winning ownership. The four modules of Shangri-La Care focus on the groups mission Delighting customers each and every time, part of Shangri-Las guiding principles (MohdRizal 2007). Shangri-La Care is a living culture within the group, strongly supported by top management and continuously cascaded through the organization. All hotels are needful to allocate a specific budget for people training and development and the hotels general managers are responsible for ensuring the all the allocated funds are spent year after year.Below is Shangri-La Care Modules that line out what service personnel do and how to serve their customers should best (Shangri-La International Hotel Management Ltd. 2012 ). 4. 4. 1 Shangri-La Care 1 Shangri-La Hospitality from Caring People graduation of all, addresses how to make the guests feel special and important by focusing on the five core apprizes of Shangri-La Hospitality Respect, Humility, Courtesy, Helpfulness and Sincerity. It also imbuesthe value of insolence without Arrogance as the servicehallmark (MohdRizal 2007). . 4. 2 Shangri-La Care 2 Delighting Customers Focuses on the importance of guest loyalty and how it can only be achieved by delighting the guests not just the first time but every hotshot time. Employees must be guest obsessed, doing more for guests by going the extra mile, being flexible and neversaying no, anticipating and responding quickly, and recognizing the guests individual needs (MohdRizal 2007). 4. 4. 3 Shangri-La Care 3 Recover to Gain Loyalty game lights the importance of recovery when a mistake is made.When recovery is done well, it may be an luck to gain further commitment and loyalty but if there is no or poor recovery the lifetime value of the guest is lost in addition to at least 25 others who may hear of the incident through word of mouth. The module teaches the five steps to recovery Listen, Apologize, Fix the Problem, Delight the Extra Mile and Follow Up (MohdRizal 2007). 4. 4. 4 Shangri-La Care 4Take Ownership Finally, addresses the importance of our employees taking ownership to show care for the customers, colleagues and company.The driver of ownership isSELF, which means S (Show commitment), E (Eager to take initiative), L (Lead ourselves) and F (Filled withpassion). This module attempts to create in the employees the mind-set to live in an environment that isfilled withCare forguests, Compassion for colleagues andPride in thecompany (MohdRizal 2007). 4. 0 SWOT chart for the Shangri-La Hotel Strengths Weaknesses 1) Shangri-La Hotel is regarded as one of the worlds best management hotel.It includes Shangri-La Hotel and Traders Hotels. 2) Shangri-La Hotel manages to train w ell employees who are able to provide better quality services to customers. 3) Shangri-La owns strong capital and service that helps it earn good study and consumer loyalty. 4) Shangri-La Hotel the uniqueness of interior design of the hotel rooms, lobby, dining cafe and state of the art facilities has been able to attract customers intention. It also has been on the luxury of facilities, which can make customers feel comfortable. ) Improved the existing electronic Best Practice process to ensure company-wide benchmarking where ideas with potential for global implementation are highlighted. The most valuable Best Practice recognition was created and is awarded on an annual basis. 1) Senior executives approaching privacy with no clear recognizable successor. 2) Problems in recruiting employees to work at the resorts. 3) Shangri-La is very famous in Asia but not in the other continents. So it is hard to attract those customers. ) Losing market share to rivals and higher boilers sui t unit costs relative to rivals 5) Unattractive compensation packages. Thus, failure to understand culture differences. Opportunities Threats 1) comparatively safe and peaceful business environment. No natural possibility around the Hotel location, no riots, no terrorist attack, without violent protest or demonstration. 2) The resort hotel is located in a unique island with beautiful beaches and clear water deification for snorkeling and living activities. 3) Shangri-La has opportunities to attract more ustomers. And then it can improve its fame all around the world. 4) The income of residents continued to rise, according to Maslows theory of the level demand, when the peoples living standards up to a certain extent, they hope to meet ghostly needs. Hotel facilities will attract customers so the hotel consumption of the people will continue to increase. 5) Increase presences in Asia and also relaxed travel restrictions. 1) Aggressive fishing activities have been carried out nea rby the island lately and it has caused unduly pollution as a result. ) There are many existing and newly built island resorts in the Asia-Pacific region. 3) The competitors are strong. There are lots kinds of hotels, so Shangri-La does not have tremendous competitiveness. 4) Restrictions on travel. 5) Increase in the cost of labor and current economic situation. SWOT compend can be defined as a critical assessment of the strengths and weaknesses, opportunities and treats in relation to the internal and environment factors affecting an entity in order to establish its condition prior to the preparation of the long terminal figure plan. In addition, strengths and weaknesses analysis involves looking at the particular strengths and weaknesses of the organization itself and itself and its products/services range. It is an internal appraisal. An analysis of opportunities and threats is concerned with profit making opportunities in the business environment and with identified threats such as falling demand, government legislation and new competition etc. Therefore it is an external appraisal. 5. 0 Reference ) Online Business Advisor, 2006, (Why is Strategic be after important), viewed 23 February 2012, Available from http//www. onlinebusadv. com/? PAGE=171 2) David Ingram, D 2012 (Why is the Implementation of projects important to strategic Planning and the Project Manager) viewed 23 February 2012, Available from http//smallbusiness. chron. com/implementation-projects-important-strategic-planning-project-manager-18215. html 3) Shangri-La 2012, (International Hotel Management Ltd. ) viewed 23 February 2012, Available from http//www. shangri-la. com/en/corporate/aboutus/overview 4)Strategic Plan of Shangri-La HotelTable of Contents 1. 0Introduction2 2. 0Strategic Plan3 3. 0Describe mission statement, strategic goals and corporate strategies for a hotel4 3. 1Mission Statement4 3. 2Strategic Goals6 3. 3Corporate Strategies7 3. 3. 1Shangri-La Care 1 Shangri-La Hosp itality from Caring People9 3. 3. 2Shangri-La Care 2 Delighting Customers9 3. 3. 3Shangri-La Care 3 Recover to Gain Loyalty9 3. 3. 4Shangri-La Care 4Take Ownership10 4. 0SWOT chart for the Shangri-La Hotel11 5. 0Conclusion14 6. 0Reference15 1. 0 Introduction Our group have chosen Shangri La as our topic of discussion for our report writing.Shangri La is a cooperation that has a lot of hotels and resorts in the whole wide world. The name of Shangri La was actually from a novel published in 1933 named, Lost Horizon written by James Hilton. In present days, the name Shangri La has become famous in the worldwide. In 1971, Shangri La has its own deluxe hotel in Singapore. After that, Shangri La had grew into a huge cooperation which own 72 hotels and resorts in different countries, such as, Asia Pacific, North America, the Middle East, Europe and yet Shangri La is planning to develop more hotels in different countries.Besides that, Shangri La has two Asias most prestigious recreational c lubs, that is, the Aberdeen Marina Club in Hong Kong, and the Xili Golf and Country Club in Shenzhen. Furthermore, Shangri Las always follow Asian Hospitality as their unique hospitality to treat their customer. In order to compete with other hotels and resorts, Shangri La had emphasized on hospitality towards their customer. The main thing that makes Shangri La being successful and being different from the other hotels and resorts is offering high level of Asian standards of hospitality and caring for people.Therefore, Shangri La hotels and resorts will care for each and every customer. They will make sure that every customer will satisfied with their services. Shangri La search for trendsetters and professionals to serve their customer and to achieve the goal, that is, to make sure every customer has great experience once they stay in the hotels and resorts. Strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking.Strategic planning describes where you want your company to go, not necessarily how youre going to get there. However, like all other travel plans, without knowing where you want to go, creating details on how to arrive are meaningless. Strategic planning defines the where that your company is heading. In order for a business to be successful, there needs to be a roadmap for success. A strategic plan helps to provide direction and focus for all employees. It points to specific results that are to be achieved and establishes a course of action for achieving them.A strategic plan also helps the various work units within an organization to align themselves with common goals. Building a strategic plan is not difficult. It will take some thought and some feedback from customers and others, but businesses should be routinely garnering feedback from appropriate constituent groups on an on-going basis. The process of developing a strategic pl an should be rewarding for all involved and usually helps develop stronger communications between members of the planning team. Once developed, the key to making the plan work is a commitment to seeing it through and sound implementation.Many businesses have developed strategic plans only to put them on a shelf to gather dust. Managers need a well-developed strategic plan in order to effectively establish expectations for their employees. Without a plan, expectations are developed in a void and there is little or no alignment with common goals. A good strategic plan looks out 2 to 5 years and describes clearly how the business will grow and prosper over that planning horizon. 2. 0 Strategic Plan 3. 0 Describe mission statement, strategic goals and corporate strategies for a hotel 4. Mission Statement In 2010, Shangri-La Hotels and Resorts had more than seventy hotels and 40,000 employees, with a vision to double within five years, all while maintaining their unique culture of high q uality caring and hospitality. In recent years, the hotel chain has won almost every global award, including Asias best hotel brand for business and vacation, best luxury hotel chain (Asia Money), best business hotel brand in Asia Pacific (Business Traveler) and top five best overseas hotel (Observer and Guardian) (Marquardt 2011).Shangri-La has a powerful vision for its employees as well as its guests. Employee learning and development is an integral role in Shangri-La and is part of the companys mission, which states that its aim includes enabling all employees to achieve their personal and professional growth. Eng Leong Tan, Director for HR notes, We seek to be the first choice employer among hospitality workers. We are committed to providing an environment in which employees can learn and grow.It is not enough just to pay well and offer good benefits. Growth opportunities are equally important, especially to younger employees (Marquardt 2011). Shangri-Las hotel mission statemen t we envision a community of responsible and educated citizens who are environmentally conscious, practice social responsibility in their daily lives and inspire others to do the same. We commit to operating in an economically, socially and environmentally responsible manner whilst balancing the interest of diverse stakeholders (Lincoln 2007).We strive to be a leader in corporate citizenship and sustainable development, caring for our employees and customers, seeking to enrich the quality of life for the communities in which we do business and serving as good stewards of society and the environment (Shangri-La Asia Limited 2010). To delight our guests every time by creating engaging experiences straight from our hearts. Again the same, they want to delight their quests, but as there is a low traffic of guests, it is self explanatory that they are not fulfilling the needs of their guests.According to their mission they want to differentiate them with others by providing the guests a feeling of home and interacting but for that they need customers, without that they cant do anything (Kumar Swain 2011). 4. 2 Strategic Goals Shangri-La Hotel is a facility of services which provide places to stay for customers around the world. It is known as a hotel or a resort for consumers to relax oreven have avacation atthe hotel. Shangri-La Hotel is amuch known hotel in Singaporebecause it was founded there itself. Shangri-La Hotel has provided a hotel for business traveler.Therefore, it has made another target of business in its management. With these targets, the company has proven to be the worlds best finest hotel in management and services. This hotel has also been situated in Malaysia itself, which have also become a finest hotel for business travelers and also travelers around the world and locally. Therefore, with these achievements, we have decided to make a research about the company itself and prove of its facility that satisfies us as a customer (Shangri-La Intern ational Hotel Management Ltd. 2012).Great hotels are made by great employees, not by crystal chandeliers or expensive carpets. This strongly held belief at Shangri-La Hotels and Resorts translates to a firm commitment to employee development. Such dedication will be increasingly important as the groups workforce grows from 37,000 to nearly 60,000 by 2013 (Shangri-La International Hotel Management Ltd. 2012). The process begins with careful selection staff are hired for attitude, trained for skills providing a fertile foundation for the Shangri-La philosophies to be embraced.Shangri-La then invests heavily in training perhaps more than any other hotel group with intensive, ongoing coaching for all staff at 68 hotels and resorts. The group then retains its high caliber staff by creating an environment whereby employees may achieve their personal and career goals. Shangri-La has one of the lowest staff turnover rate in the industry (Shangri-La International Hotel Management Ltd. 2012). 4. 3 Corporate Strategies Shangri-La Care the groups defining feature is its exceptional and warm hospitality, as defined by its philosophy Shangri-La hospitality from caring people.All staff undergoes the Shangri-La Care training programme within six months of joining the group. The programme is designed to develop a consistent Shangri-La style of service to deliver a superior guest experience and build brand loyalty. Respect, courtesy, sincerity, helpfulness and humility are all core values of the training. Under the umbrella theme Shangri-La Care the Shangri-La Way the programme is divided into four modules Shangri-La Care 1 Shangri-La hospitality from caring people, Shangri-La Care 2 Delighting customers, Shangri-La Care 3 Recover to gain loyalty and Shangri-La Care 4 Taking ownership. The four modules of Shangri-La Care focus on the groups mission Delighting customers each and every time, part of Shangri-Las guiding principles (MohdRizal 2007). Shangri-La Care is a living culture within the group, strongly supported by top management and continuously cascaded through the organization. All hotels are required to allocate a specific budget for people training and development and the hotels general managers are responsible for ensuring the all the allocated funds are spent year after year.Below is Shangri-La Care Modules that line out what service personnel do and how to serve their customers should best (Shangri-La International Hotel Management Ltd. 2012). 4. 4. 1 Shangri-La Care 1 Shangri-La Hospitality from Caring People First of all, addresses how to make the guests feel special and important by focusing on the five core values of Shangri-La Hospitality Respect, Humility, Courtesy, Helpfulness and Sincerity. It also imbuesthe value ofPride without Arrogance as the servicehallmark (MohdRizal 2007). . 4. 2 Shangri-La Care 2 Delighting Customers Focuses on the importance of guest loyalty and how it can only be achieved by delighting the guests not jus t the first time but every single time. Employees must be guest obsessed, doing more for guests by going the extra mile, being flexible and neversaying no, anticipating and responding quickly, and recognizing the guests individual needs (MohdRizal 2007). 4. 4. 3 Shangri-La Care 3 Recover to Gain Loyalty High lights the importance of recovery when a mistake is made.When recovery is done well, it may be an opportunity to gain further commitment and loyalty but if there is no or poor recovery the lifetime value of the guest is lost in addition to at least 25 others who may hear of the incident through word of mouth. The module teaches the five steps to recovery Listen, Apologize, Fix the Problem, Delight the Extra Mile and Follow Up (MohdRizal 2007). 4. 4. 4 Shangri-La Care 4Take Ownership Finally, addresses the importance of our employees taking ownership to show care for the customers, colleagues and company.The driver of ownership isSELF, which means S (Show commitment), E (Eager to take initiative), L (Lead ourselves) and F (Filled withpassion). This module attempts to create in the employees the mind-set to live in an environment that isfilled withCare forguests, Compassion for colleagues andPride in thecompany (MohdRizal 2007). 4. 0 SWOT chart for the Shangri-La Hotel Strengths Weaknesses 1) Shangri-La Hotel is regarded as one of the worlds best management hotel.It includes Shangri-La Hotel and Traders Hotels. 2) Shangri-La Hotel manages to train well employees who are able to provide better quality services to customers. 3) Shangri-La owns strong capital and service that helps it earn good reputation and consumer loyalty. 4) Shangri-La Hotel the uniqueness of interior design of the hotel rooms, lobby, dining cafe and state of the art facilities has been able to attract customers intention. It also has been on the luxury of facilities, which can make customers feel comfortable. ) Improved the existing electronic Best Practice process to ensure company-wid e benchmarking where ideas with potential for global implementation are highlighted. The most valuable Best Practice recognition was created and is awarded on an annual basis. 1) Senior executives approaching retirement with no clear recognizable successor. 2) Problems in recruiting employees to work at the resorts. 3) Shangri-La is very famous in Asia but not in the other continents. So it is hard to attract those customers. ) Losing market share to rivals and higher overall unit costs relative to rivals 5) Unattractive compensation packages. Thus, failure to understand culture differences. Opportunities Threats 1) Relatively safe and peaceful business environment. No natural disaster around the Hotel location, no riots, no terrorist attack, without violent protest or demonstration. 2) The resort hotel is located in a unique island with beautiful beaches and clear water ideal for snorkeling and living activities. 3) Shangri-La has opportunities to attract more ustomers. And then it can improve its fame all around the world. 4) The income of residents continued to rise, according to Maslows theory of the level demand, when the peoples living standards up to a certain extent, they hope to meet spiritual needs. Hotel facilities will attract customers so the hotel consumption of the people will continue to increase. 5) Increase presences in Asia and also relaxed travel restrictions. 1) Aggressive fishing activities have been carried out nearby the island lately and it has caused unduly pollution as a result. ) There are many existing and newly built island resorts in the Asia-Pacific region. 3) The competitors are strong. There are lots kinds of hotels, so Shangri-La does not have tremendous competitiveness. 4) Restrictions on travel. 5) Increase in the cost of labor and current economic situation. SWOT analysis can be defined as a critical assessment of the strengths and weaknesses, opportunities and treats in relation to the internal and environment factors affecting an entity in order to establish its condition prior to the preparation of the long term plan. In addition, strengths and weaknesses analysis involves looking at the particular strengths and weaknesses of the organization itself and itself and its products/services range. It is an internal appraisal. An analysis of opportunities and threats is concerned with profit making opportunities in the business environment and with identified threats such as falling demand, government legislation and new competition etc. Therefore it is an external appraisal. 5. 0 Reference ) Online Business Advisor, 2006, (Why is Strategic Planning important), viewed 23 February 2012, Available from http//www. onlinebusadv. com/? PAGE=171 2) David Ingram, D 2012 (Why is the Implementation of projects important to strategic Planning and the Project Manager) viewed 23 February 2012, Available from http//smallbusiness. chron. com/implementation-projects-important-strategic-planning-project-manager-182 15. html 3) Shangri-La 2012, (International Hotel Management Ltd. ) viewed 23 February 2012, Available from http//www. shangri-la. com/en/corporate/aboutus/overview 4)