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An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola telephoner and PepsiCo. TIRTHA DHAR Sauder School of Business University of British Columbia Vancouver, BC V6T1Z2 Canada tirtha.dhar@sauder.ubc.ca JEAN-PAUL CHAVAS department of Agricultural and use Economics University of Wisconsin-Madison Madison, WI 53706 chavas@aae.wisc.edu RONALD W. COTTERILL Department of Agricultural and imaging Economics University of Connecticut Storrs, CT 06269-4012 ronald.cotterill@uconn.edu BRIAN W. GOULD Department of Agricultural and Applied Economics University of Wisconsin-Madison Madison, WI 53706 gould@aae.wisc.edu We investigate market structure and strategic set for leading brands sold by Coca-Cola Company and PepsiCo. in the consideration of a ?exible demand speci?cation (i.e., nonlinear AIDS) and structural price equations. Our ?exible and conclude approach does not rely upon the often utilise ad hoc linear approximations to demand and pro?t-maximizing ?rst- golf club conditions, and This research was supported by a USDA CSRS grant 2002-06090 to the Food System look Group, University of Wisconsin-Madison and USDA CSRS Grant 00-34178-9036 to the Food Marketing Policy Center, University of Connecticut.

The authors be greatly indebted to the FMPC - University of Connecticut for providing access to the data used in the analysis. Any errors and omissions are the sole responsibility of the authors. A version of the paper was presented at the 5th INRA-IDEI conference on Industrial Organization and Food Processing Industries, Toulouse, France, June 20002. c 2005 Blackwell Publishing, 350 main(prenominal) Street, Malden, MA 02148, USA, and 9600 Garsington Road, Oxford OX4 2DQ, UK. Journal of Economics & Management Strategy, Volume 14, emergence 4, Winter 2005, 905931 906 Journal of Economics & Management Strategy the assumption of Nash-Bertrand competition. We prognosticate a conjectural variation model and test for diverse brand-level pure strategy... If you want to get a full essay, order it on our website: Ordercustompaper.com

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