Internationalization of Fashion

| THE FACTORS THAT AFFECT THE SUCCESS OF THE internationalization OF A FASHION put up| | | BY CHISHIMBA TAMBULE| | | Contents 1.0INTRODUCTION3 2.0 STATEMENT OF THE PROBLEM4 2.0OBJECTIVES4 3.0METHODOLOGY5 5.0 FINDINGS5 6.0 interchange6 6.1 Market Entrance6 6.2 Market Selection8 6.3 Motivation to command10 6.4 Marketing Mix11 6.4.1 Product11 6.4.2 Pricing12 6.4.3 Promotion12 6.4.4 placement13 6.4.5 Place13 7.0 LIMITATIONS14 8.0 CONCLUSION14 APPENDIX15 REFERENCES17 THE FACTORS THAT AFFECT THE SUCCESS OF THE INTERNATIONALIZATION OF A FASHION BRAND 1.0 INTRODUCTION Globalization can be specify as the openness, integration and interdependence of various economies. In this scenario sparing activities, products, services, capital, intellectual properties and properties move across borders (www.freewebs.com/suaraanum/0310b02.htm). In other words, the piece becomes one entity in terms of trade. The world is moving towards globalisation with the removal of quota and tariffs such as the multi-fibre arrangement (MFA), and the establishment of the existence Trade Organization (WTO), the world is being opened up to trade with each other.

Because of globalization, many corporations are expanding into new international markets that were not possible in the past because of trade restrictions that had been imposed. In the fashion business entities are taking advantage of this by the process of internationalization. Internationalization can be defined as the pursuit of business activities across national borders (http://mpra.ub.uni-muenchen.de/18568/1/MPRA_paper_18568.pdf). In Malaysia the presence of international fashion brands such as banana tree Republic, Versace, Gucci, Bvlgari, Chanel, Marks and Spencer, and Jimmy Choo among others, can be noticed in the shopping malls. Brown and Burt (1992) state that international retailing is the steer of a retail brand with its... If you want to get a full essay, order it on our website: Ordercustompaper.com

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