Bottom of the Pyramid

Case III: Marketing to the Bottom of the Pyramid C.K. Prahalads publication, mountain at the Bottom of the Pyramid, valiantly marries altruistic and capitalistic ideals to winder a capitalistic utopia where everybody wins, regardless of ones ship or position along the pyramid. That is, targeted actions of profit-seeking corporations will help direct the playing field and narrow the gap between the sizeable and poor. These actions will lead to inclusivity that will in the end help subjugate global poverty levels. Although, Prahalads argument is somewhat convincing, since its publication, many universities and research centers take on dedicated money and resources to further read the financial benefits and ethical challenges associated with marketing to this segment. Despite its popularity, most on hand(predicate) data challenges the premise of Prahalads claim: involving the poor in the consumption circle will alleviate their pain points and ultimately help address poverty issues. Recent data suggests that, enchantment economic development and poverty reduction is showing presage globally, some regions have seen no change while others have actually worsened (Corak, Fertig and Tam 2005).

The same study cites 1991s coupling and reintegration of Germany as an example, stating that East Germans were brought into the social consumption circle, however their pass judgment of poverty remain unchanged. So while I presumet believe that it is wrong for corporations to target the bottom of the pyramid, I do believe that the key to successfully marketing to crank segments, like those at the bottom of the pyramid, lies in the rigor and transparentness associated with the approach used. Securing a rigorous and transparent approach safeguards MNCs and poverty-stricken consumers from unethical, predatory and exploitative business practices. Fingerhut is a suit example of a business strategy lacking two transparency and rigor. [Side Note: I remember being a nine-year-old thumbing... If you want to get a full essay, order it on our website: Ordercustompaper.com

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