1) A) I feel that STC operates in a competitive environs that has the characteristics of being very volatile. I believe the technology commercialise that they ar in is based on consumer excreteing and expect for new technologies. If consumers dont have the extra capital to spend on new technologies, the manufactures of the new products will slow production, which in turn will mean less of a wish for testers and testing software, which will obviously cause a cliff in sales. STC also has contestation for foodstuff share with the testing of silicon chips and circuit boards. If STC does not stay ahead of the competition with new and lower cost ways of testing electronic equipment they could see their mart share decline, which could cause great mental strain on STCs sales. B) I feel one of STCs most authorized operating characteristics is the amount of money that is spent on search and development. STC increased their R&D spending by 32% in 1984. I believe this is due to the competitive market they are in, but I also feel they whitethorn be spreading themselves thin in to many markets.
What I mean by this is that they are in the market of pattern and manufacturing testers and test software, in which they have a 31% market share, but they are also in another competitive market of testing more complex systems (VLSI) which seems to be increase their overall spending. 2) Some of the financial characteristics of STC resulting from their operating strategy are their increase in selling, general, and administrative disbursals. They increased the expenses in this body politic by $34 million from 1980 to 1984. This is a component of them increase their sales force in the semiconductor and electronic manufacturing industries end-to-end Europe, North America, and the Pacific Basin trying to increase their market share and sales growth. Due to the competitive environment and market STC is part of, they have increased R&D expense by 32% between 1980 and 1984. Because of the potential market... If you want to draw and quarter a full essay, order it on our website: Ordercustompaper.com
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