INTRODUCTION Otoyol Motor Company (OMC) was founded in 1966, by Koc Holding flowerpot (Koc), which is the largest conglomerate in Turkey. They initially instanted and distributed completely reinforced up vehicles from Fiat Spat of Torino, Italy. They however had the right to tag the vehicles Otoyol. In 1974, Otoyol started to import semi knocked-down vehicle kits, which were then assembled check to blueprints. They then started to source locally manufactured parts to flip-flop the content of the semi and completely knocked down kits. They then became the ahead(p) commercial vehicle manufacturer in the country. In 1989, industrial Vehicle Corporation Spa (Iveco), had made the transition from engineering science stomachr to partner in OMC when it purchased a 27 per centime stake in the firm. In the early 1990s, the liberalization of import policies allowed the influx of Japanese commercial vehicles manufactures Isuzu and Mitsubishi. They will later fix the key competitors to Otoyol. COMPANYS CURRENT STRATEGY 2.1 VISION To become the automotive leader in the country and provide automotive intersection point to cover all transportation needs. 2.2 MISSION STATEMENT Our mission is to provide our clients reliable and affordable vehicles with the highest quality in mind.
We focus on achieving high customer satisfaction by providing our clients country liberal coverage after sales service. 2.3 OBJECTIVES Specific performance targets fiscal Objectives: * increment Return on Capital * Regain positive funds flow Strategic Objectives: * Achieve maximum geographic coverage finished sub-dealers * Increase market share * Improve manufacturing processes * Obtain new technologies for products * Increase sales * Launch new products in existing and new categories 2.4 corporeal LEVEL STRATEGY - Otoyol has introduced new products in new markets but stayed in the same industry. They have not diversified enough to pack it a corporate... If you want to get a full essay, vow it on our website: Ordercustompaper.com
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