Kodak And Digital Photography

Kodak and the Advent of digital PhotographyIntroductionFamous for its motto You press the button , we do the rest , Kodak is among the America s runner innovative companies , by transforming conglomerate and unwieldy processes handy to use and easily reached by everybody since 1888 . From that period on , Eastman Kodak Company lead the world with numerous products that do the confederacy a household name until nowIt is a company listed in NYSE (symbol : EK , even a component in the Dow Jones Industrial Average . It is brand recognized in to the highest degree all countries around the world , with closely of world s photography products related to itHowever , because of galore(postnominal) technical events that took place especially with the creative activity of overturnital photography , the future gainfulness prospects of Kodak were predicted by experts to be very limited unless the company will seek slipway to reinvent existing marketsChanges in Kodak s duty EnvironmentThere are umpteen changes in the firm s line of credit environment that had tremendous impacts to the profitability of the firm . Most of the changes in the past especially the go in the colour technology had propelled the company into a 1 billion dollar firm in 1963 and a 10 billion firm in 1981In addition , the company had attached mistakes in its operations that failed it to see future industry changes , the most recent revolution of which is the digital revolution , wherein the company had endured the inconvenience of not being able to fully adapt to the technological changeRevolution Number 1 : The Color Technology Revolution-The BoomKodak banked on elementary principles of mass takings at low costs , moody advertising , international reach and customer growth and videotaper through research and reading ADDIN EN .CITE MendesGeorge MendesWhat Went Wrong at Eastman Kodak ?282005May 6 2007http /72 .14 .235 .104 /search ?q cache :po8SaY9ZdqMJ :strategytank .awardspace .com /articles /Wh at 2520went 2520wrong 2520at 2520Eastman 2520Kodak .

pdf kodak and the dig ital revolution gavetti henderson giorgi HBS hl tl ct clnk c d 10 gl ph client firefox-a (Mendes , 2005 . Its competitive philosophy had endured for many decades making the firm very profitable . However , as movies and cartoons become colored , the boom continued for Kodak , as its business seem like a monopoly for US market . The color technology boom prospered , but Kodak had ignored an opportunity that turned out to be a threat afterwards : the Digital RevolutionRevolution Number 2 : The Digital Revolution and KodakThe digital photographic camera revolution can be traced back in the 1970 s when Texas instruments introduced the first film-less camera . Kodak was also able to develop camera cassette tape recs as storage of images however , further research and development was not explored as the camera was not meant for mass production (Bellis , 2007 . Kodak during the period 1983-1993 on the other hand diversified on other businesses such as IBM copier services business such as Clinical Diagnostics (in-vitro blood analyzers , atomic pile Memory (floppy disks , Other bioscience lab research firms , superior Drug (pharmaceutical firm , while its competitor Fuji...If you want to endure a full essay, order it on our website: Ordercustompaper.com

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