Part B : SEGMENTATION, TARGETING AND POSITIONING
Chapter 4
The marketing environment
Chapter 5
customers-Buyers-Clients and Consumers grocery segmentation and positioning
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Chapter 6
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Customers-BuyersChapter 5 Customers-Buyers-Clients and Consumers
Consumer purchase behavior
Models of buy behavior
Customers- Buyers CustomersClients - Consumers
Organization buying behavior
Influences on buying behavior Social f biteors Personal factors
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psychological science factors
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CustomersCustomers- Buyers - Clients - Consumers Definition
Whats difference between customers & clients
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CustomersCustomers- Buyers - Clients - Consumers Customers study
Actually, this theory are answers of :
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2
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Customers- Buyers - Clients Consumers (ctn.) Customers take and Wants
Needs = basic forces Needs We need food Wants = learned inescapably Wants She may want a Pho Efforts to get people to act against their wants will fail.
Drives = Internal force to Drives satisfy a need
Im thirsty and I want a Pepsi ? Im hungry and I want a KFC-chicken pilot ? KFCConsumers seek benefits to match needs and wants! But, they are constrained by income. Aug, 2011 5
Customers- Buyers - Clients Consumers (ctn.
) CustomersNeeds and Wants
Needs
Wants
Drives Consumers seek benefits to match needs and wants!
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3
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Chapter 5 Customers-Buyers-Clients and Consumers Customers-BuyersConsumer buying behavior
Models of buying behavior
Customers- Buyers CustomersClients - Consumers
Organization buying behavior
Influences on buying behavior Social factors Personal factors
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Psychology factors
Hows opine of Consumer Behavior ?
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Customer behavior
Consumer behavior as involvement and the psychological processes that consumers go through in recognizing needs, decision ways to...If you want to get a full essay, ball club it on our website: Ordercustompaper.com
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