Marketing

Table of Contents

No.TitlePage No.
1. administrator Summary
(i) origin to the Organisation4
(ii) Objective of the Paper4
2.Situational synopsis
(i) PEST compendium5
(ii) SWOT Analysis6
(iii) Porters Five Forces Analysis 7
3.Marketing Objectives7
4.Segmentation, Targeting & Positioning
(i) Segmentation8
(ii) Targeting 8
(iii) Positioning 9
5.Marketing ripple 10
6.Marketing Strategies
(i) Porters Generic Strategy 10
(ii) Applying Ansoffs Matrix 11
7.Action Programs, Budgets & Controls 12-13
8.Conclusion 13
References

Assignment Question
You hand been appointed as a selling consultant by manufacturer of one of the following consumer products.
(a) A digital photographic camera (or)
(b) A active phone (or)
(c) A racing bicycle.
The connection or organisation has never had a formal marketing plan for their product and would like to develop one for the feeler year.




Your answer should consider the following issues:
(a) Target audience
(b) Positioning
(c) Marketing Mix

1. Executive Summary
(i) Introduction to the Organisation
I have been working as a marketing consultant of the Unique Telecommunication Company restrain since June 23rd 2010. Unique Telecommunication Company Limited was founded at the year 2005. Head office is situated at No.682, easy Asia Road, Yangon, Myanmar. There are also our branch offices in Pyin Oo Lwin, Taunggyi and Mawlamyaing. In the previous years, our company had performed business as the major mobile phones distributor in Myanmar by importing mobile handsets from contradictory partners. However, in December 2007, Myanmar launched its first largest ICT Park, also known as the Yadanarpon cyber city, in Pyin Oo Lwin, northern Mandalay division. Yadanarpon teleport have been realizing its aim of create Myanmar IT condition...If you want to get a full essay, order it on our website: Ordercustompaper.com



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