As a result, Hyundai invested heavily in the feature, design, manufacturing, and farsighted-term enquiry of its vehicles due to the faults discovered with the Excel. By 2004, they had repaired their reputation and sales had dramatically increased. Today, Hyundai ranks the 4th best automaker in the U.S. according to Consumer Reports reliableness survey. (Hyundai Overview, 2011; Auto Views 2012, 2011)
In 2007, Hyundai had 3,961,629 orbwide sales, surpassing Chrysler, Nissan, and Honda. As of 2009, U.S. sales had reached $435,064. Additionally, Hyundai is doing their part to help the environment by producing more high-efficiency, low-emission vehicles including fuel-cell vehicles, hybrids, and electrical cars. Hyundai is also giving back through programs such as Hope on Wheels, a cause founded in 2004 to clear pediatric nookiecer institutions throughout the U.S. (Hyundai Overview, 2011)
Hyundai has come a long way from when they first entered the U.S. market. Through drastic improvements in the quality and design of their vehicles, they let risen back to the top and have become a well-reputed vehicle once again.
Hyundai Focuses on flavor Management
The company focused on manufacturing quality economy cars and began exportation the Excel to the United States in 1986.
Benefited by low mash cost in Korea and the governments policy to favor industry, Hyundai and its subsidiary KIA can price their cars much cheaper than Western and Japanese cars. At the alike(p) time, the company raised its engineering and quality standard quick in recent years, getting closer and closer to the world standard. However, quality has not always been Job 1 with Hyundai cars. They emerged with a poor reputation for quality due to its cost-cutting policies. As referenced in the course, this applies to TCO B and E dealing with quality steering and the voice of the customer. (Hyundai marketing boss wants to fuel passion for the brand, 2011)
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