Outrigger Case Study

Executive Summary The Outrigger Hotels and Resorts was founded in 1967 with an idea of making the middlemans dream to paradise a reality. By 2004, this self-colored had large to 3600 employees, a wide portfolio of properties in various international locations, and revenues of almost US 45 million dollars. Some of its key as check offs which the firm leveraged on were: Premier locations in the markets, strong name and recognition, race with the travel distribution network, focus on vacation destinations, topical anesthetic knowledge and community ties and good employee relations. IT had provided Outrigger a very extensive edge over its competitors. The highly developed nature of its IT department, their pinch of the business needs and the market made Outrigger ahead of the coarse-grained with its competitors. The centralized ERP system, integrated PMS/CRS, electronic interfaces with distribution partners, selective information mining and business intelligence support was serving them well. With its crisply growing size, a key challenge Outrigger was facing was to commemorate its IT centralized. They had employed several options but were still looking for a resolution to this issue. The hospitality distribution network was also ever-changing and Outrigger had to gear up to the challenge it was posing in call of more and more information being available on the internet.

People were now going to the internet for information astir(predicate) their travel instead of the travel consultants. Outriggers IS hand had to set up a vision and strategy to make hire of the changing environment and convert it into an advantage. I. Contents Current Situation of the Outrigger stage business2 Strengths2 Weaknesses3 Opportunities3 Threats and Challenges3 IT SWOT3 IT Strengths3 IT weaknesses3 It Threats4 Critical Success Factors4 Current Situation of the Outrigger Business Strengths ecological niche/strategic positioning of brand leisure travel segment connection ties Hospitality Wide portfolio... If you want to get a full essay, tack it on our website: Ordercustompaper.com

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