Rudi Gassner and Bmg

After acquiring RCA, BMG became part of the Big Six render companies in the world; these six companies provided 80% of the worldwide medicament sales. In this industry, competition is fierce for new repertoire and food market share. To become successful globally, it was important to have a front in key markets, and to have an efficient A&R Marketing strategy to keep attracting new repertoire. But with being global, it is always a challenge for the company to round up the right organization to be able to operate efficiently in a global scale. Bertelsmann AG, the parent company of BMG supranational, is 1 of the largest media enterprises. It has subsidiaries that do business in several different areas from harmony to Printing and Manufacturing. It promoted autonomous and entrepreneurial business divisions. We can think the Bertelsmann AG expands its company as a Decentralized league, which means that the organization pattern is a loose compact of independent national subsidiaries, each focused primarily on its topical anesthetic market. Each business had performance linked pay as a source of motivation to meet their target. By 1992, Bertelsmann became the second largest media enterprise in the world.

After creating Bertelsmann Music theme (BMG) in 1986, Michael Dornemann, CEO of BMG, divided the company in ii divisions, creating BMG International led by Rudi Gassner. Unlike its parent company, BMG International was mostly set up as a set up Federation. Even though Rudi Gassner thinks that he adopted to run BMG International the same way as the parent company, he still adopted to keep a centralized chasten of its subsidiaries. Exhibit 2 of the case gives us an organizational chart of BMG International. The Managing Directors had the freedom to decide on the strategy to adopt for the local market they were responsible for, however, the regional directors were used as a control system to make sure that Rudi Gassners decisions were followed. The system set by... If you want to get a full essay, order it on our website: Ordercustompaper.com

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