Jet Blue Case

Case # 1 JetBlue MGMT 468 March 21, 2011 1) JetBlue Business Level Strategy JetBlues goal is to establish a leading modest? pabulum passenger airline by pass customers a severalize product and high?quality customer service. JetBlue employed a combination of low-cost operations with differentiation which gave the company a distinctive competitive advantage. Stimulate Demand with Low Fares JetBlues widely available low fares and superior product extending are designed to stimulate bring, particularly from fare? certified leisure and business travelers who might otherwise have apply alternative forms of transportation or would not have traveled at all. Emphasize Low Operating Costs JetBlue achieved low unit costs primarily by maintaining high aircraft utilization, run a single aircraft type with a single strain of service, using advanced technologies and employing an incentivized and productive workforce.

Theyre focused on using technology to improve efficiency, and the ticketless reservation system entrust help them continue to keep their costs low Offer send?to?Point Flights to Overpriced or Underserved Large Markets Providing service on a diverse set of routes allows JetBlue to select the best accomplishable markets and adjust their schedule to accommodate seasonal fluctuations in demand in certain markets. Differentiation of Product and Service JetBlues key to long?term success is the fact that they offer customers a better alternative for airline travel. They offer passengers a unique experience by providing: New aircraft, leather seats, sincere and low fares, free LiveTV at every seat, pre?assigned seating room and reliable performance. They place a very high dialect on customer service, especially when weather or mechanised problems disrupt service. Since 9/11, JetBlue has additional security measures, including reinforcing all cockpit doors with pot?resistant Kevlar and multiple titanium deadbolt locks, and commencing... If you want to depict a full essay, order it on our website: Ordercustompaper.com

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