Vsm Group: Examination of Strategic Position and Development of a Competitive Strategy

1. INTRODUCTION Johnson, Scholes and Whittington (2005, p. 9) define strategy as the direction and scope of an institution over the long term, which achieves advantage in a ever-changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations. Strategy is hence the long term direction of an organisation. Strategic Management buns be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its objectives (David 1999, p. 9). Strategic management therefore focuses on the activities of the organisation that contribute to the achievement of organisational success. These activities include management, marketing, financial management, trading operations management, research and growing, and information systems. The strategic aim of the VSM will be analysed by applying the analytical models of strategic management to the current maculation in the company.

The following models will be used to analyse both the internal and external environment of the company, namely, PESTEL, Five Forces Model, and the elevate analysis The examination of the strategic position of VSM will use up analysing the strategy of the company with emphasis on the environment it operates in, its strategic capabilities, and how expectations affect organisational purposes and strategies. The analysis will conclude with a light up statement of the Key Issues and Critical Success factors. The strategic position of VSM will then be used as a base to develop an appropriate competitive strategy for the company. The development of the strategy will also take into account the organisational heathen issues prevailing in the company. 2.COMPANY OVERVIEW The VSM (Viking Sewing Machines) Group AB engages in the development, production, marketing, and sale of household sewing machines and related accessories, and software... If you indigence to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!