Model of Comms

MODELS OF COMMUNICATION Models: •Aim to present communication as a process. •It is the likes of a map, representing features of a territory. But it cannot be comprehensive. •We need indeed to be selective, knowing why we are using it and what we apprehend to gain from it. Transmission models - criticism The Shannon and Weaver and Lasswell model are typic of so-called transmission models of communication. These two models also typically be many others in the American tradition of research, showing Source-Message/Channel-Receiver as the basic process of communication. In such models, communication is minify to a question of transmitting information. Although transmission models have been highly influential in the study of human communication, it can be argued that, although Shannon's and Weaver's work was very fertile in field such as information theory and cybernetics, it may in reality be misleading in the study of human communication. round criticisms which could be made of such models are: The conduit metaphor Their model presents us with what has been called the 'conduit metaphor' of communication (Reddy (1979) The source puts ideas into words and sends the words to the receiver, who then receives the ideas. The whole notion of 'sending' and 'receiving' may be misleading, since, after all, one time I've 'sent' a message, I still have it.



The cardinal metaphor is of putting objects into a container and sending them through or so sort of conduit to the receiver who receives the containers and takes the objects out. The important question which is overlooked is: How do the 'objects' get into the 'containers'? In other words, how do we succeed in putting meanings 'into' words and how does somebody else succeed in victorious the meanings 'out of' words? Transmission models don't deal with meaning. It's probably value saying that that's not really a criticism of them, since they weren't mean to deal with meaning, but rather a...

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