The definition of a synopsis is a condensed statement or outline (Merriam-Webster, 2011). Besides being an outline of what is to be presented, it overly allows readers to be instructed on how the following topics are going to be presented in a particular order.
The following information go out discuss JetBlue Airways. First will be resources that have helped the bon ton from the beginning. Second will be discussed capabilities and then the core competencies of the company. thither will be an analysis of JetBlue reflecting on strength, weakness and a threat. In closing will be recommendations for JetBlue to add to their strength, conk their weakness and battle the threat to the company.
Resources
From the conception idea of JetBlue, ane major resource has always been the founder, David Neelman. Along with some financial backing from investors and another partner, JetBlue was developed in 1998. Neelman was able to climbing $160 million to begin the airline in 1999 (Wheelan 2010, p. 17-2). With Neelman at the head of the company, it was his direction that placed the airline at the busiest aerodrome in New York City. While many other carriers did not want to be located at the airport, Neelman saw the stead as a great opportunity.
Besides leadership and location, a third resource is the employees of the airline. The employees were respected and viewed as great assets to the company. By offering great bonus packages, employees did tasks that were outside their own blood line requirements to assure the airline would succeed.
Capabilities
By having the ability to raise a substantial amount of capital, the company looked to purchase newer airplanes. By having newer planes, the planes could be altered to how JetBlue requested and needed slight upkeep expenses as older planes would need. The planes did have higher buying prices but were less to maintain and more fuel efficient (Wheelan, p. 17-3). By purchasing newer planes, JetBlue had the planes...If you want to get a full essay, order it on our website: Ordercustompaper.com
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