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Origins
Chrysler was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.
In January 1924, Walter Chrysler launched an eponymous automobile. The 70 was a 6-cylinder, designed to provide customers with an advanced, well- locomotive engineered car, at a more affordable price than they might expect.
The captain 1924 Chrysler included a:
* carburetor air filter, high coalition engine, full pressure lubrication, and an oil filter, at a succession when most autos came without these features.
* Among the innovations in its early years would be the number 1 practical mass-produced four- bike hydraulic brakes, a organization nearly completely engineered by Chrysler with patents assigned to Lockheed. Chrysler pioneered rubber engine mounts to reduce vibration.
* Chrysler also developed a road wheel with a ridged rim, designed to keep a chapfallen tire from flying off the wheel. This safety wheel was at last adopted by the auto industry worldwide.
The advanced applied science and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, a position it would last include in 1949.




Early models
* Chrysler 70
* Chrysler Touring

1931 Plymouth

In 1928, Chrysler Corporation began dividing its vehicle offerings by price class and function.
At the same time, the DeSoto marque was introduced in the medium-price field.
Shortly thereafter, Chrysler bought the Dodge Brothers automobile and truck company and launched the Fargo trim of trucks.
By the late 1930s, the DeSoto and Dodge divisions would trade places in the unified hierarchy.
This proliferation of marques under Chryslers umbrella might have been inspired by the similar strategy employed successfully by commonplace Motors.
Beginning in 1955, Imperial, formerly the top model of the Chrysler brand, became a separate marque of its own, and in 1960, the Valiant was...If you want to guide a full essay, order it on our website: Ordercustompaper.com



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