Marketing: One Child at a Time

Candler Harris
Saye
Writ 102 86
March 9, 2012

The World of Marketing: One youngster at a Time.

A seven year antiquated and his mom be walking down the aisle at the crowded grocery store looking well-nigh at the thousands of different items they be to choose from. Suddenly, he sees a able red box of Captain hee-haw and begs his mom to determine it in the basket. The mom calmly says No, that is not a fit breakfast food but little does she know, the Captain Crunch merchandising department has no interest in what she thinks is rock-loving but only what will happen in the conterminous few moments. The kid begs and pleads with his mom but to no avail, and that is the excellent moment where the kid bursts into tears and begins to scream and wail at the top of his lungs. As onlookers this is what you mobilize pure entertainment, as marketers this is what you call a successful business day. But as the fearful Mom, you refer to this awful moment as pure Hell. the likes of it or not, children are the central focal point marketing plans for any product a child could possibly retain interest in. Whether that be candy and toys to cars and clothes, they are interested and marketers are listening.



And while some, such as Rebecca ashes and the psychologists she interviews, find this to be morally wrong and purely unethical; the honest truth is that children are very undecided, and that makes them easy targets. I disagree with Rebecca Clays analysis of Advertising to Children and with the Psychologists view overall, because I conceive that in the world of marketing you have to find your strongest audience, which in todays time is the children. Journalist Eric Schlosser states that twenty-five years ago, only a few companies such as Disney and McDonalds centered their marketing around children. But now, Schlosser points out, even phone, oil, car, and clothing companies are joining the party. Kids are easily influenced, and whether the product is for them or not Advertisers are try to...If you want to get a full essay, order it on our website: Ordercustompaper.com



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