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International Marketing
? ??The promotion strategies of group corrupt case test of Groupon
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The promotion strategies of group purchase case study of Groupon
1. launching
Group purchase is a new shopping order in the world. The emergence of group purchases can be attributed to change magnitude puffiness accompanied by stagnant reform of the income dispersion system. With limited money, people have to counteract the influence of inflation by buying cheaper goods and services. But most people do not want to lower-rankinger their living standards. Group purchase offers them access to high-quality intersections and services at a relatively low price, but how does it work?
2. Introduction of the group purchase and Groupon
2.1 description of group purchase
Group purchase refers to offer products and services at significantly reduced prices on the condition that a lower limit number of buyers would make the purchase.
Origins of group buying can be traced to China where tuángòu or team buying was executed to restore discount prices from retailer when a striking group of people were willing to buy the same item. In recent time, group buying websites have emerged as a major player in online shopping business. Typically, these websites feature a deal of the day, with the deal kicking in once a set number of people agree to buy the product or service. Buyers then print off a verifier to claim their discount at the retailer. Many of the group-buying sites work by negotiating deals with local merchants and promising to deliver crowds in exchange for discounts.[i]
2.2 Introduction of Groupon
Groupon (a portmanteau derived from group coupon) is a deal-of-the-day website that features discounted gift certificates operable at local or national companies. Groupon was launched in...If you want to get a full essay, order it on our website: Ordercustompaper.com
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