Designate a spokesperson
- initiatory accomplish person
When the high impact of industrial accident happened (including death and suffering people), Vice Chairman and Managing Director, KWOK Ping-kwong, Thomas will be thte 1st contact person. He will serve as the tip decision maker of the accident. He has sufficient ability to destination up the accident. Vice Chairman and Managing Director can bear the good image and show the responsibility of the company. It can mortify the media negative word-of-mouth of the accident.
- 2nd contact person
We will practice a senior staff who can persuasively deal and empathy with the accident. It will be thet head of PR department because it has special ability in communication with external. They can reduce the trouble of saying the wrong things and resist the negative impact of the accident.
Media culture and drills
Media Training (every 9-12 months)
Discussion & Staging
Company should view videos and read newsworthiness reports about the trend of crisis and the newest topic about the competitors and its company. Hence, it can prevent the same problem occurs and induce the crisis. Company also should uplift from the effective spokespersons to deal with different kinds of questions during the press conferences.
Instruction
Spokesperson needs to understand media needs & their deadlines of reporting and expressing what CMT wants to communicate & provide training media needs. When the industrial accident happens, spokesperson needs to respond media promptly and explain what happens of the accident.
Simulation & Drama
If necessary, company can use media converse in front of the camera during question session, such as television interview.
Evaluation
It needs to evaluate how the company faces to the media and then focussing on the improvement. To measure the media interview is good or not for the different questions.
Crisis Management Training
Regular CMT meetings
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